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When visitors arrive at your web site you want them to find the information quickly otherwise they will lose patience and move on. A great way achieve this is to add a search engine or search box to your web site. Since most visitors are already familiar with using search engines such as Google, they can easily use the search feature on your site. In this article I will discuss: A. The benefits of adding a search engine A. Benefits of adding a search engine and types of sites where it can be used. 1. Ecommerce sites - your ecommerce site usually has many different types of products so the navigation menu is not focused enough to rapidly find the specific product your visitor is looking for. Adding a search engine to your ecommerce site will help the visitor to easily and quickly zoom in on the product by entering their keyword in the search box. 2. Dynamic sites - search engines have difficulty spidering dynamically generated web pages. These are pages often generated from a database, so the information on your pages will not appear in the search engine's index. Add a search engine to each page of your site. If a visitor arrives on that page from one of the large search engines, they can then do a quick search from that page instead of searching elsewhere. 3. Small sites - web sites that contain 5-10 pages don't need a search engine because visitors don't have to search through many pages to find the information. Instead, make sure you create a simple navigation menu at the top or side and bottom of your web pages. B. Types of search service providers 1. Atomz (www.atomz.com) - Atomz Express Search is a free service where you can integrate basic search capability on your personal web site or on one of your commercial sites. It can be used on sites with 750 total pages or less and allows customization of look and feel to match your site's design. Some third-party text ads are shown above and below the search results. You can use it for as long as you like for there is no trial period. 2. Freefind (www.freefind.com) - features include the ability to customize search and results pages. The free accounts are limited to 3,000 pages or 32MB of storage. Site search is hosted on FreeFind's server. It generates a site map for you, tracks visitors searches and indexes password protected pages. 3. Google Free site search service (www.google.com/services/free.html) - searches only the specific domain(s) that you list when you create your search box. You can customize your results display to include background, text and link colors you select. The search box itself will reside on your web site. The search results page will be served by Google with the customized look and feel you specify. Google may serve ads on the results page. You can do an unlimited amount of searches. You must display the Google logo on the web pages that contain the search box. C. Where to place the search engine on your site? 1. Place the search box in a prominent location on your web page...preferably top center or top right. 2. Place the search box on all pages of your web site. Visitors may enter your site from any page. 3. Make the search box large enough to accommodate all search terms the visitor would use to find the information. 4. The search box should be a type-in box, not a link so visitors don't have to wait for another page to load. 5. Limit the search results to 50 per page. Visitors lose their patience if they have to scroll through long lists of results. D. How does the search engine work? It works similar to the major search engines that search the web, however instead of crawling the web the search engine spider will search your site. The results of the crawl are stored in a database that resides on the search company's server. The company provides the necessary code to add a simple form to your web page. This usually consists of a search box for inserting your keywords and a send button. When you click the button it sends the query to the search company. They process the query to create a search results page. This shows those pages in your site that match the visitor's query. The quality of the search results the search engine spider collects depends on how much information is contained in your site. Therefore take time to correctly optimize your site i.e. provide lots of good content that includes your keywords. Optimize your meta tags, images and create an accessible navigation structure. Optimizing your site will not only provide focused results from your internal search engine but also boost your rankings in the major search engines. Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! AstrologySource. - Professional Astrology Services, Original Content for your site. Put our Astrology Cookbook Search Engine on your site! This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al. APIs and data portabilityThe blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail. Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:
A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail. Caching is good contingency design practiceAs I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible. A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above. And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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