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site, within 10 seconds or less, you will lose them. Two of the largest factors that contribute to this, are the lack of clear purpose and poor layout of your web pages. Let's look at how you can resolve each of these issues. Lack of clear purpose the first page of your web site must have a clear title and description, which immediately states what your site is about. (if you need help to determine the purpose of web site, read: 'How To Build A Web Site That Sells' www.isitebuild.com/buildingA.htm) You must include a clear benefit of your product or service in your description. For example if you are a web design company, your title may be 'How to Build a Web Site That Sells'. Your description may be something like: 'Let us save you precious time and hassles, by designing a professional web site that WILL sell your product or service'. In this example, you have stated the clear purpose of your web site (designing professional web sites that sell) and given your readers a clear benefit (saving time and hassles). The rest of your web page, should support the title and description of your web site. Continue to emphasize the benefits of your product to your visitors. You should conclude your copy with a call to action eg 'click here to order'. Layout of Your Copy you may spend a lot of time and money, to attract visitors to your web site, but if you have a poorly designed web page, then visitors will become frustrated and leave. 1. Alignment There are 3 kinds of alignment for your web page left side, right side and centered. Choose one, then use it on the entire page or even throughout your other web pages. Don't try to mix alignments, because this will make your web page look unprofessional. One such example, is to align all the text on your page to the left. This will create a strong edge and make it easier for your visitors to navigate and read. Avoid bumping up your text to the navigation bar or graphics. Create an equal amount of space between all the elements on your page. If they are bunched up, it will create a cluttered appearance. 2. How To Use White Space Visitors do not appreciate useless clutter and masses of content on Web Pages. Most users prefer a page with well distributed content resulting in less clutter. Users quickly scan pages and the more that they must scan through, the more information they will miss. This does not mean you should not provide a lot of information. Just do not provide it all on one page. Each page should contain approximately 50 per cent less text than a printed version of the same information. If you have a lot of copy on your web site, try to have only 4-6 sentences per paragraph. Split the page up into different topics, with the subject title close to the accompanying text. 3. Repetition each page of your web site should look like it belongs to the same web site, the same company and same concept. For example, navigation buttons, colors, style, illustrations, format, layout can all be part of the repetition that unifies the entire site. 4. Contrast this is what draws you into the page and pulls you in. Pages that just have all text and no graphics, or vice versa and have no contrast can be very boring (unless it is an article or book). If elements on your page, such as type, rules, graphics, color, texture, are not the same, make them very different. Be aware of what you want the visitor to focus on. What will be the first thing that a person will be attracted to when that person first enters your site? If your site is not well organized, it will be difficult for your visitor to find what he is looking for. 5. Graphics graphics should be used to illustrate the benefit of your product (this is why there is the popular saying, 'a picture is worth a thousand words'). You should use them to enhance the experience of your visitor. If it does not have a clear purpose to be there (other than just to have a pretty picture on your site), don't use it. 6. Spelling and Grammar bad spelling and grammar can destroy the professional effect of your web site. Don't just use the spell checker for correcting your copy. Read through it yourself several times or get a friend who is a proficient proof reader to check your work, before you launch your site for the world to see. With a clear purpose and layout to your web pages, your visitors will easily find the information they are seeking, rather than your competitors. Doing this, will help to increase sales from your web site.
I have recently been working on my local churches website. However, this has now expanded to encompass all their online channels from Facebook to email. The reason for all this extra unpaid work? I cannot stand to see the user having an inconsistent experience. Its so important to present users with a consistently branded and [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 8 Must Know To Buy and Sell Reprint and Resell Right-able Products Probably many of you have come across sites that provoke orcite phrases like Reprint Right, Resell Right, Royalty FreeReprint Right, Sell at what ever price you like and keep allthe profits, the like ..etc.There are many commonly asked questions about these marketingbusinesses! Below are the main and important ones thatfrequently asked and basically a must know for anyone whowould like to buy or sell these products.What you don't know when buying and reselling Reprint andResell Right-able Produc… 2. Speed Up Your Web Site For More Sales Margaret spent a lot of time and money to get her web site justright. The big photo of a professional at work beckoned visitorsto stay and learn how they, too, could be as successful.Links to her main pages flashed when a vistor's mouse passed overthem. She even featured a classy animated mailbox at the bottomof the page to encourage visitors to send her email.But something went wrong. When Margaret checked her web sitevisitor statistics after one week, she noticed most peopleclicked to her site… 3. Optimizing Google Adsense For Better Performance and More Money! Optimizing Google Adsense For Better Performance and More Money!By: Martin LemieuxSo you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).Before we get into it, learn more about Google Adsense here:http://www.google.com/services/adsense_tour/First and foremost is: PositioningWhere you position your Adsense link boxes and banner ads is extremely imp… 4. 50 Surefire Web Design Tips By Mario Sanchez Tips to brand your websiteInclude your logo in all pages. Position it at the top left or each page.Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized across your site.Have an About Us sect… |
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