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What language, then, would you need to learn when you're doing business online? Why, the language of the Internet of course! HTML, Hyper Text Markup Language. HTML is a series of codes and commands that would help you craft an intricate system to convey your business message throughout the entire virtual world. If you want to embellish your forum posts, you would need HTML. If you want to build products that would provide solutions for web users, you would need HTML. If you want to create fantastic innovations that can be carried out through the World Wide Web, you would need HTML. But HTML is most important in one aspect of the online game, particularly in Internet marketing: website design. You would need some knowledge about HTML if you are to build a website that would attract the attention of online users and project a sense of professionalism and class that would make it easier for them to trust your business. Seeing as how your website would serve as your online business' digital store on the Internet, it is very important that you come up with a clean, organized and effective design. Much is at stake at how you will present your website. Hence, a modicum of knowledge about HTML would usually be insufficient in preparing a website built for business. You could always hire a freelancer to create a website for you, of course. But outsourcing seldom comes cheap. Often, you would have to shell out a lot of cash just to ensure high quality work. And sometimes, what will be delivered would be contrary to your expectations. Also, miscommunication and disagreements with the freelancer should also be factored in. All of these combined would be enough to give anyone some genuine headaches. So what are you to do if you don't know jack about HTML and if you're too hesitant to try outsourcing? Should you settle on doing business without a website? Fret not, dear friend. There is another option you could take. You could always resort to ready-made website templates. Ready-made website templates are ready-to-use website designs that usually come in .htm or .html file formats along with the accompanying objects therein. With these templates, all you have to do is to personalize them to suit the identity as well as the needs of your business, upload them on a web server, and they'll be ready for all the World Wide World to see. Indeed, with website templates, it's that simple. There are a lot of website templates available on the Internet. There is always one which would be perfect for your business. And if the choices aren't amenable for you, you could always mix and match and features and objects of different templates to come up with a design that you would feel would perfectly represent your online enterprise. Website templates are the easiest ways to come up with your own website. The past two years saw a boom in the number of websites on the Internet. This is because of the effects brought by the Google AdSense program. A lot of people earn their keeps by creating countless mini-sites about different niches. You must bear in mind that it would be physically impossible for one NETrepreneur to create that many websites. The need for fast, convenient, and highly effective websites has also spiked the demand for website templates. More and more are slowly learning their value in the field of online business.
Internet marketing is all about time, after all. In this industry, time is gold and every second counts. If you feel you don't have the time to learn the language of the web, then you might as well avail of the many, many benefits of instant website templates.
This post was originally published on May 13th, 2004. As others are writing about the topic, I thought bringing it out of the archives would be worthwhile. A little recapThe idea of placing multiple states of buttons and other elements that are used in background images took its roots, I believe, from Pixy's Fast Rollovers. The CSS Zen Master extended this to another purpose in CSS Sprites: Image Slicing’s Kiss of Death. Didier Hilhorst came up with a nice application of this method, and I worked it backwards in Responsible CSS - Recycle your background images. The idea behind the 'sprites' method can obviously be extended to any html element, and there are tangible benefits for doing this, just as long as the designer does his or her usual homework. Benfits of using the 'sprites' methodWhat are the possible the benefits of using this method? Essentially it lies in faster download times for your web content. Readers of Andy Kings book, Speed Up Your Site: Web Site Optimization will notice that this method reduces http requests and makes more efficient use of the data packets used to transfer files to the users computer, and that that is a good thing. Packet size and http requestsFrom Web Page Design and Download Time, by Jing Zhi of Keynote Systems (seen here - pdf), cited in Andy's book:
They also found that it was the number of packets and not necessarily the overall size of the page that was important. If a packet could hold 1460 bytes (the figure given in the article) and your object was 1600 bytes, it would require two packets. They found that this object would transfer at the same speed as another object that was greater in size but still fit in two packets. Potential payoffThe potential payoff for using this method versus individual images, then, is a faster download time due to reduced number of packets and fewer http requests. Reducing http requests is easy. One file instead of two or three etc. is simple. But packet requests? That depends... An exampleThe number of packets sent will depend on the size of the file and the users internet connection. As an example, lets look at the fiftyfoureleven.com logo at the top of the page. When this design was first being coded, that link consisted of two 3.34kb images, one for the link state and one for the hover state. Now, by using one image that contains both states and simply bumping it back and forth depending on the hover state, that has been reduced to one 5.35 kb image. Right there is a savings of 1.33 kb. Good news. Now, for arguments sake lets say that a packet can hold 1460 bytes (packet size for connections greater than 128kb/s = 1500 bytes -40bytes for tcp/ip headers). The two image method used 6 packets, 3 for each image (3.34/1.46, rounded up). The single image method uses 4 packets (5.34/1.46, rounded up). Things are looking good. How to optimizeIn his alistapart article, Dave refers to the image that holds all of the sprites as his 'master image'. The key to benefitting from this method is to ensure that the file size of your master image isn't a bloated equivalent versus the sum of its pieces. ConclusionGreat benefits can be realized when combining a master image from slices that fall well below the size of one packet, as that unused packet space goes wasted. After doing a little more research, it seems that packet size can vary depending on the connection rate. That being said, it may be rather difficult to come up with a firm rule here. To play it smart and safe, try and:
This isn't exactly groundbreaking advice, however having seen the results acheived with the logo on this page, it can be seen that using the sprite method versus individual images at minimum does reduce http requests and even further it can reduce file size which in turn can reduce the number of packets sent. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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