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Do Not Pretend That You Know Everything Learning Search Engine Optimisation can be easy because there are alot of articles in the web. Many people, after reading a few SEO articles claim that they are experts and know what is going on. I heard of stories of clients telling their specialist 'What you are proposing is wrong. It should be done this way...'. Such statement can put off your SEO specialist easily because what is the point of asking for help if you think you already know everything. The first step in seeking help is not to pretend that you know everything. SEO is a complex science and there is much more than what it appears to be. Nobody Can Guarantee No.1 Ranking Within A Short Time The main benefit of getting good ranks in search engines is that you need not spend huge amount of money in advertising. It is a good long term investment. If someone can guarantee No.1 Ranking in Google, you have to be skeptical about it. However, it is possible if the keyword is not competitive. I am saying that it can be done. For example, it is much easier to improve the ranking of a website if the keyword of the site is 'Train Design' as compared to the keyword 'Web Design' because the later is much more competitive. It is also easier to improve your ranking in MSN and Yahoo as compared to Google especially if your website is new. Therefore, becoming no.1 in Google within a week is highly unlikely. A typical Search Engine Optimisation work takes at least a few months to see real results. Good Keyword Research Strategies The first step in the SEO process is always keyword research. The specialist will recommend that you optimise your site for certain keyword(s) that will bring in good traffic. From the previous 'Train Design' example, even though it is possible to be say no. 1 in google for that search term, does it really matter? How many people are searching for that term? This is the first and most important step in the whole SEO process. A good SEO will do a thorough analysis of the keywords to optimise for your website. Ask For Opinions If you have decided to use the service of certain SEO Specialist, ask around in forums or look for reviews of the specialist or firm. Many people who had experience with the specialist can tell you if he is good and whether the charges are reasonable. Do not believe in testimonials unless it is from someone that you can verify. Testimonials are everywhere and anyone can fake them easily. The Search Engine Optimiser's Homepage Visit the homepage of your specialist and check its Google Page Rank. You can do so easily by installing the Google Toolbar. Alot of people argue that the homepage of the SEO specialist is not important but I choose to differ. I reckon that the Google PR for the homepage of a good SEO should be 6 and above. If the Homepage Google PR of your specialist is 1 or 2, then you need to think twice about using his service. Google PR is not everything but it is a good gauge of the capabilities of your Search Engine Sepcialist.
Conclusion
Search Engine Optimisation techniques are easily available in the internet. Doing it yourself can be fun and interesting. However, the downside is that you might accidentally do something wrong and pay a huge penalty. Being blacklisted by Google is almost irrecoverable. A good Seach Engine Optimiser or firm can save you alot of headache and time which will help you reap good rewards in a long run. There are many other ways to choose a good Search Engine Optimiser other than those listed in this article. For example, the linking strategies..etc. I found the most reliable way is still through the words of mouth. Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website.. By I-key Benney Hello, how is your website doing?Are sales flowing in?If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, t… 2. Let the surfers navigate with ease Let the surfers navigate with ease Fundamentals of web design It's great that your website is designed in an artistic and splendid manner. But it will fail to attract and sustain visitors if it does not have a neat , consistent, and intuitive navigational interface at its disposal . There can be no denying that those oblivious of this fact are inching toward their doom on the web. This writing seems to be on the walls... If the surfers get lost in your site, wanting to get what they look for… 3. Quality Web Design with Results - The Basics Beyond Appearance: Every design has a 'sales' potential. Think about it, why do some websites sell better than others? While every site needs to be visually attractive and pleasing to the eye, effectiveness of the web site to perform for the company is what the goal of the web site should be. The key to effective web design is to convert visitors of your web site into buyers of what ever your selling (products, information, ideas, etc.) Even though we always need to keep in mind important SEO an… 4. Putting Sound on your Web Site - Part 2 In the prior article I discussed the fact that MIDI is the best choice when adding background music to autoplay on your web site. Choruses of favourite songs can be looped to play while images and text are loading. MIDI is the best choice as it takes up very little space on your web space(2-7k bytes).Other types of sound files that are useful on web sites are MP3, au, wave, real audio(.ra) to name a few. These are not practical as background sounds due to their large file size but do have some u… |
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