How to Design a Search Engine Friendly WebsiteGet Web Design Tips and Tricks on mps-web-design.com. How to Design a Search Engine Friendly Website topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
There are many websites that fail to target their required traffic, even if they’ve had some search engine optimization work done. One of the main causes for this is simply because the website isn’t search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset – think of it as the foundation to establishing your search engine optimization strategy. We follow the guidelines mentioned below for all our websites which are now highly ranked on Google and other search engines. For ex: The ISP Guide: http://www.theispguide.com The Hosting Guide: http://www.thehostingguide.com VIPWH Web Hosting: http://www.vipwh.com This article aims to highlight the areas a web designer should think about and incorporate into their design for search engine effectiveness: 1. Search Engine Friendly Pages It is important that when you design your website you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Best way to approach this is to remember that search engines don’t really care about how nice or complicated your graphics or flash movies are, or how snazzy your JavaScript is. Instead search engines look at the code behind your page. Therefore if you want to impress a search engine, then your code needs to be nice and easy to read. Now from this I don’t mean adding ‘comment’ tags and breaking the lines of code up with spaces, but to ensure that the elements the search engine is interested in, i.e. Title tag, Description tag, Keyword tag (these days only some search engines really use the keyword tag), Alt tag, are readable near the beginning of the code. Search Engines don’t like wadding through lines and lines of JavaScript to get to the core areas that can help you page’s ranking. Therefore careful planning and positioning of your page elements is required. TIPS: If you’re using table for laying out your page then make them simple and not too complex. Avoid using frames. If you need JavaScript for navigation purposes, then use smaller scripts to call up the bulk of the JavaScript from a different file. Think twice on how to use graphics – make them relevant to your content and use the Alt tag for all images. Position the main content of the page before the images, or at least with the images nested between the texts. 2. Keywords Having good keywords is one of the most important areas to consider when designing a website/webpage. One of the best tools for this is SEO Tools - http://www.seochat.com/seo-tools, which allows you to identify good competitive keywords for your pages. In general the range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords. You can always export the results to Excel and try out other competitive keywords if the ones you selected initially do not produce any noticeable benefits. 3. Content Many search engines look at the main body of the page and identify keywords and phrases that are used within the text. TIP: Use competitive keywords relevant to the purpose of the page within the main body of the page. Always try and ensure that the keywords are prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the ‘heading’ tag, they are typeface in bold, or they are used as hyperlinks. 4. Page Title This is arguably one of the most important areas of a page and needs special attention to ensure that a good title is selected. Similar to many other areas of designing a search engine friendly page, the Page Title should also have a good keyword which describes the page content. To keep within the limits of many search engines the number of words for the Title shouldn’t exceed nine. 5. Page Description Another important area to work on for good ranking is the Page Description. This is the text found under the META Description tag and is displayed to users in the search results. Again, it is a good idea to pay attention to the use of good keywords when writing the description, which should be short (not more than 20-25 words) and sells your page before the user, has even opened it! 6. Graphics We have covered the use of graphics briefly above, emphasizing the importance of using an Alt tag containing the relevant keyword(s). Although the use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn’t overpower the textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images). 7. Site Map A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on the web that’ll create your site map instantly. Google recently come up with collaborative crawling system called Google Sitemaps (BETA) - https://www.google.com/webmasters/sitemaps/docs/en/about.html , that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages. 8. Navigation Links Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated, e.g. complicated pop-ups, use of flash, etc. Therefore if your site does have complicated navigation then it’s always a good idea to implement simple text based hyperlinks to your common pages at the bottom of every page on your website. Follow the basic suggestions mentioned above will help lay the foundation to apply further good search engine optimization advice which will make the difference in your overall search engine ranking. This finer area of SEO is beyond the realm of this document and will require further investment based on individual needs.
At the end of each year I inevitably get asked to contribute to blog posts that either look back at the year just gone or ahead at what is to come. This year has been no exception, so I thought I would share with you what I had to say. Looking back at 2011 In [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. How To Improve The Professional Look And Feel Of Your Website By Titus Hoskins Projecting a professional image is paramount to your website's success. It can make or break your online business. Use this handy article and links to improve the professional look and feel of your site.First, take a general overview of your site. What is subject matter of your site? Define it down to a particular topic -- your niche.For instance, you can have a website on Sports. You may have narrowed it down to a particular sport; say baseball. You may have narrowed it down even further… 2. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 By Judy Cullins Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site… 3. http://www.internotredici.com/article/usersneededtotest Every usability practitioner, early or later, run into a simple question: how many users I need to conduct a good usability test? Jacob Nielsen argue in his alertbox that five users are enough to detect 80% of all usability problems. On the other hand Christine Perfetti and Lori Landesman claims that eight people are not sufficient to discover all usability problems. So what is the answer to our question? Before giving an answer to our question we have to take in considerations some factors… 4. Why Robots.txt? I am sure that a lot of you have heard of the file named robots.txt (also called a 'robot exclusion file') before. But what does this file really pertain to? Basically you can think of a robots.txt file as a list of rules that search engines follow when they spider your site. A robots.txt file gives you the Webmaster a say in what does and does not get indexed when spiders come to your little corner of the web. Okay I can hear a few people asking why anyone would want to keep some things from b… |
||||
