How To Design A Web Site



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I'm not a professional web site designer and openly admit there is a lot that I don't know. But if you're a beginner I probably know more than you do, so listen up.

Rather than give a lengthy dissertation on web design I have broken it down into the following points:

Keep your navigation bars either at the top or left of the page (a recent tip I heard is: by putting the nav bar on the right of the screen it appears below your site content in the html code and therefore will be read by the SE spiders last). You can clearly see my navigation bar on the left of every page at http://www.007workfromhome.com

Have your navigation bars visible on every page unless its a sales page, in which case you don't want them to go anywhere else.

Divide your navigation bar into related groups of links for easier navigation.

Have your company name and logo in the top left or top middle of the page.

Keep the theme of your site standard throughout. Don't use different fonts on different pages or mix fonts on the same page without a good reason for doing so. A constant theme also includes the color of unvisited, active and visited links.

Keep your use of colors to no more than about 5-7 different colors per page (less if you can).

Include a site map which lists every page. Good for your visitors and site maps make it very easy for search engines to spider your site.

Don't have more than 3 layers in your web site. That means if I was to start at your home page I should be able to reach any other page in your site in 2 clicks or less. Any more and your visitors may become lost and search and engines will leave before they have finished indexing your entire web site. This is easier than it sounds if you have a comprehensive navigation bar and a site map.

Limit your use of graphics on a page unless they are essential to your marketing because they will drastically increase load time and some visitors won't be prepared to wait.

Keep your background white and the majority of your text black. Mixing background colors and texts not only looks unprofessional it is can also be difficult to read.

If possible, keep your links the natural blue color because they have proven to get the most clicks. If you want to use styles for your links, text or other tags, use css (cascading style sheets) because it will reduce the amount of non-keyword relevant text the engine spiders need to wade through before finding the meat. If you don't know what I'm talking about here, don't worry - it's not vitally important and something you can pick up further down the road.

Include a links page which can be reached from the navigation bar. On your "Links" page have instructions describing how someone can post a link and the link you would like them to posted on their site. I prefer to view links before I post them in case they are not appropriate.

Written by Murray Hughes
http://www.007WorkFromHome.com

http://www.007workfromhome.com/how-to-design-website.php



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Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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