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Make it brief and quick loading. Avoid large graphics, fancy Flash movies and hefty Javascripts. Have a sharp marketing focus. Display your most important marketing information on your front page. Avoid filling it with tons of details or hyperlinks. Your front page's primary function is to capture the visitors' attention and generate further desired actions such as the browsing of your sales catalog. 2. Web Design Adopt attractive and professional designs. If you are not skillful with HTML and graphics, engage a professional web designer to produce your website. This is one investment that will pay off in the long run. Your website is your online salesperson. It reflects your business image. An attractively designed site builds sales credibility and trust. Create a uniform theme. Use uniform colors and graphics throughout your site. Take a peek at the websites of top market players in your industry. What kind of design do they adopt? If they are at the top, they are definitely getting it right! Test your pages on computers with different screen resolutions and connection speeds. Do you encounter any bugs or layout issues? Browse your website from your potential customers' prospective! 3. Site Navigation Lack of navigational links or too much of them affect sales. Sites with little navigational links leave visitors stranded as they browse deeper. A common navigational menu, either at the left-hand side or the top and bottom of every page, ensures a smoother browsing experience. Having excessive links in your navigational menu also confuse visitors. If your average visitor spends just 15 minutes at your site, you want them to go to your most important pages. Avoid fanciful navigational menus that load too slowly. Regularly monitor and update the hyperlinks on your website. Dead or outdated links reflect poorly on your business. 4. Order Form Place your ordering link at a prominent position. Let your visitors find your order form easily. Test the form thoroughly for bugs. Don't lose sales because your order form doesn't work or hang halfway through the transaction! Make sure that your prices, shipping and handling costs, delivery schedule, return policy and guarantees are clearly displayed or linked. Ask only for the necessary information to complete the sale transaction. Avoid unnecessary fields. Your customers want to complete their transaction quickly. 5. Seal Programs Seal Programs such as the Better Business Bureau Online (BBBOnline) Reliability Seal at http://www.bbbonline.org can enhance your business image. Displaying these seals on your website assure potential customers that your business is credible and legitimate. This is especially useful for new startups or small businesses.
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More Articles:1. Translate Your Web Site and Expand Your Market Want to double the number of people who readyour Internet sales materials?Try translating your web site and sales letters to reach the Web'snon-English speaking majority.In 2001, more than half the users of the Web do not speakEnglish as a first language. What's more, the number ofnon-English speaking newcomers is growing at a muchfaster rate than the number of English speaking Internetnewcomers. However, 80% of the information on theweb is in English.Should you make your web site available in l… 2. Building a Website? Please Make Your Pages Eye-friendly! By Yohana Saint-Etienne You probably work hard to promote your online business but without a Website that appeals to your potential customers, your other marketing efforts will be a waste of time. No matter how many visitors come to your website, if you don't have a comfortable stimulating environment, they just go away and never come back.And believe me, having a great Website content and state of art navigation system will not help you if your visitors feel overwhelmed by your colors or your text is too hard to rea… 3. Web Copy - What You Should Know First By Gary Glasscock Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated, web copy is the copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals.You see, people are used to a certain way of expression on the web, and you must be able to tap into that … 4. Building your website for visitors There are numerous articles and sites that advise on how to improve websites for search engine optimisation. SEO is, of course, vital for increasing the number of visitors to a website. However, never forget that it is visitors that turn into customers and make the money. Remember to keep visitors in mind at all times when building and designing a site. With this in mind, here are some pointers…Professionalism A site should look professional and has had some time and effort put into it rather th… |
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