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Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail. FACT: "50% of Visitors are LOST because visitors can't easily find content" - Gartner Group FACT: "40% of Repeat Visitors are LOST from negative experience" - Zona Research FACT: "85% of Visitors ABANDON a new site due to poor design" - cPulse FACT: 70% of people who are ready, willing and able to buy online - don't complete the sale. Just imagine, if you can improve your web site's conversion rate, you have the potential to increase your sales by over 233%. And you can do it without spending any more on advertising, or bringing any more traffic to your site. Knowing how to increase your site's conversion of visitors into buyers can skyrocket your sales with the same exact amount of traffic you have now. So how do you convert more of the visitors to your site into buyers? One of the most important ways to increase your site's conversion rate is to improve your site's copy. The purpose of the copy on your web site is to explain to a visitor how your product will fulfill their wants and desires. Notice I said "wants and desires", not "needs". It's important to realize that people primarily buy based on what they want, not what they need. The first step in improving your web site's copy is to understand the wants and desires of your customers. Next, make sure your copy is focusing on providing solutions to problems that are important to your customers. Review your copy and be sure it mainly talks about the benefits the customer will get by buying your product, and not about your product' s features. A feature is what your product does. A benefit is want your product does FOR your customer. You customer is only interested in what your product is going to do to make their life better. Be sure that your copy focuses on your customer instead of on you and your company. Your site's copy should talk about "you" and "your", instead of "me", "my" and "our". Your customer is interested in themself, not you or your company. Your sales copy needs to: 1) Grab the visitor's attention with a powerful headline 2) Draw the reader's interest by creating a connection between their problem or desire and your solution 3) Peak their Desire by making an emotionally compelling & believable case for your product 4) Motivate the reader to take action and fulfill their wants by their purchasing your product or service. Online or offline, conversion is the key to business success. Your copy is your site's salesperson. On the Web, improving your copy is the first step to doubling your sales without spending another dime on advertising. (c) Mark Jarmel - All Rights reserved The Vertical Project. - Why Increase Your Vertical Leap by 6-12 Inches, When You Can Double It? QuitSmokingRightNow. - Quit smoking right now without patches, pills or gums, and without gaining any extra weight - guaranteed. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Design Your Site For Your Customers By Karen Blundell The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.I have clients who have told me "I don't like this design or that one or I like these colours", etc. I want to please my customers so I try to create a design for them that they will be happy with, of course. But my clients don't often think of their site visitors or their own potential customers when they ask me to design their site. Sadly most are thinking prim… 2. The Golden Rule Of Website Building By Bob Evans Copyright 2005 Robert EvansSetting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online.With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.This fantastic new medium has brought untold possibilities for the small trader operating in … 3. Let the surfers navigate with ease Let the surfers navigate with ease Fundamentals of web design It's great that your website is designed in an artistic and splendid manner. But it will fail to attract and sustain visitors if it does not have a neat , consistent, and intuitive navigational interface at its disposal . There can be no denying that those oblivious of this fact are inching toward their doom on the web. This writing seems to be on the walls... If the surfers get lost in your site, wanting to get what they look for… 4. Putting Sound on your Web Site - Part 3 Making MIDI Files for your siteHTML CodeThe best way to put auto playing sound on your web site is MIDI. If you'd like the sound to load automatically and loop in the background this is the best code to use in for both Netscape and Explorer. If you'd like the MIDI file to play on request in the foreground, it's just a matter of linking as Click to hear Sometimes your web server may not have the mime types configured properly and this will prevent the MIDI files from playing. In which case yo… |
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