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Before you throw in the towel and hire some overpriced Guru to charge you an arm and a leg for the unethical promise of a top 3 placement, let me tell you 2 magic words that can create a flood of traffic to your site; Viral Marketing. Viral marketing is any type of advertising that is self-perpetuating, spreading itself around the net like wildfire. Let's take for example Hotmail. How did they get 12 million subscribers in their first year and a half of business? Viral Marketing. At the end of every outgoing message Hotmail included the following message: 'Get your private, free e-mail at http://www.hotmail.com,' thereby advertising to everyone who received an e-mail to sign up for this new free service. Viral Marketing is used by many large companies to create awareness for their brand by often times using cheeky, funny, and sometimes risqué animated clips on the hopes that you will send it on to all of your friends for a laugh. It is an effective, inexpensive way to reach an audience that otherwise may have never seen your product or service. If you like to mess around with video or animation, I highly recommend you adopt the strategy used by companies such as Mazda, Red Bull, MasterCard, and Universal Studios. If you are not an animating guru you can still reap the benefits by hiring a Flash designer who can help you story board your idea and create an animation for your own little 'viral ad' campaign. Always keep in mind your product or service and be sure to target the audience that consists of your potential clients. For example if you sell Medicare supplementals, an ad that relies on sophomoric college humor may be passed around all of the campus emails but you would not be reaching your potential buying audience. Know your target market before sitting down to map out your campaign. A well thought out animation hosted on your site can create more awareness for your product or service than any paid email campaign could ever hope to attain.
Does it really work? My seventy two year old mother while on a road trip down the coast read an ad in the newspaper talking about a singing turkey animation, so she wrote down this abnormally long web address, came home and emailed it to all of her friends and family. Now THAT'S great marketing!
When it comes to wireframing it’s time to branch out. Too many of us wireframe two or three versions of a page template before giving up. A better approach is to sketch out as many different versions as possible before narrowing the selection down. Producing large numbers of wireframes does not need to be time [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Can Your Visitors Contact You From Your Website By Dave Tan Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING!What if a potential customer wants to BUY something from your website but have a few questions or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers...but what if your FAQ page still can't provide the answers he/she seeks?Don't care?! Not… 2. 10 Ways To Irritate Your Visitors By David Bell Let's face it. It is really hard to come up with new ways to fully irritate visitors to your site.I thought I would share some ways that I have found to irritate visitors and drive them away, thereby saving you money on your hosting bills. These tips are not in order according to their effectiveness, however #1 is by far the most effective. For 100% effectiveness, use any three of these techniques.1. Install a script to disable everyone's right mouse click button. When someone tries to right-c… 3. What You Need To Design Your Web Site You'll need the following items to start designing a web site to sell your products and services. A computer with an Internet connection and an email address to receive orders. A domain name. Having your own domain name is a must for a commercial web site. Hosting. You'll need a reliable hosting company that can handle your current and future needs. A merchant account processor, payment gateway, and shopping cart to accept payments online. Most online customers pay by credit card, debit card, … 4. Low cost website design company There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.The world wide web is an excellent way of advertising your product or business and is a must nowadays for any business.First you need to find somebody or a company to build and design your website. Some web designers charge a huge amount of money so it is quite difficult to make the ri… |
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