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Let’s face it. Buying products and services from the Internet can be a bit intimidating. You may have no idea where the online merchant is located. You may not know how safe your personal and credit card information will be. You may be unsure if you’ll even get the product or what to do if the product is broken when it arrives at your door. These types of concerns are what you are up against when you sell products from a website. Here some tips to build credibility with potential customers. 1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List the hours you’re available to take customers’ phone calls. 2. Offer a money-back guarantee. This is a must, especially if you’re selling higher price items. Mention your guarantee at least a couple of times in your copy. The more details you give about your guarantee the more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after the purchase and it’s best to have a “no-questions-asked” return policy. Be prompt in refunding the customer’s money 3. Tell your site visitors how their credit card and personal information will be protected if they buy from you. Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below the “Buy Now” button on my website. If you use a online credit card processing company like PayPal, be sure to include the credit card buyer protection policy and merchant verification process. People want to know how they’ll be protected against credit card fraud. My credit card processing company, PaySystems (http://www.revecom.com) has a 100% guarantee against credit card fraud. Customers can click on hyperlink to read the guarantee before they actually fill out any credit card and personal information. 4. Use testimonials from satisfied customers. Nothing helps sell a product like a happy buyer. The more detailed the testimonial the better. Be sure to get your customer’s permission before you quote him or her in your marketing material. Always use the customer’s first and last name, company name and title (if applicable) and their location. I think you’re less likely to believe a testimonial if it’s just signed “J. Doe” instead of “John Doe, President, XYZ Company, Houston, Texas.” 5. List your credentials or experience on your website or in your ezine. Again, the key is the more a customer knows about who they are dealing with, the more assured they going to feel doing business with you. By putting these suggestions into action, you’re bound to have a happy group of customers. And good “word-of-mouth” is the cheapest, and most effective form of advertising. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Federal Grants! - Free Government Money! - FederalGrantSource.com free government money, business grants and cash grants directory. We guarantee results! I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Are You Choosing Your Website Colors Safely? Many designers are overlooking the vitality of colors in creating a web site. Why is it vital? It is because it creates a mood – it can annoy, irritate or interest and uplift the spirit of the visitors. Your site can end up plain and boring or chaotic if you don’t take a look at your colors minutest details.If you are not an expert in colors, you can consult the color wheel to achieve safe colors. You can opt for complementary colors, those that are found across another color, for safe choices. … 2. What's the Fastest Way to Ruin a New Web Site I've been asked, 'How do I design a successful Web site?' I often respond, 'Do you know the fastest way to ruin a new Web site design?' As you might suspect, the answer is, 'Lack of proper planning beforehand.' Let's put it another way. In programming, there's an old axiom, which states: 'The sooner you start your coding the longer it takes to finish.' Planning out your Web site before you build it is essential. To borrow a technique from the film industry, I recommend that you create a story… 3. Web Source Web Design Tips - Using META Tags for Search Engine Indexing Meta tags are used to give detailed instructions, inregard to a web page, to the Search Engines and browsers.You can provide the Search Engines with a description of your web page and the most relevant 'keywords' for your web site by adding the following META tags between the and tags of your HTML.When selecting your keywords, it is best to list them withina phrase. Try to concentrate on only a few keyword phrasesthroughout your text.Example:dog grooming techniques,groomers,tips,pet supplies,a… 4. Keep It Clean. Keep it Simple With the availability of more elaborate programs and features for website building, it seems that many webmasters, particularly those who are relatively new to Online Home Business and Marketing, have decided to concentrate more on how fancy their website looks like rather than what really matters. There seems to be some sort of contest to see how many ‘bells and whistles’ they can fit into the limited space afforded a Home Page, while forgetting that the primary reason for the website’s existen… |
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