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terrible clip art out there. I always think of the images that appeared in my grade-school reading workbooks: rigid line drawings of kids playing sports, pictures of fruit bowls (the apples were always colored in with lots of little dots for some reason), and dopey-looking cartoon animals. Though the world and the web still overflow with plenty of cut-rate, third-grade clip art, there's also a lot of good stuff out there, much of it free. If you don't have access to a scanner or a digital camera, chances are you've probably already found some free graphics on the web to jazz up your web page. If your site is a personal homepage, then feel free to post all the Garfield the Cat images you want. However, if you're trying to run a small business on the web, the choice of graphics can drastically affect your professional image. So, rule number one: no Garfields, unless you're selling Garfield merchandise. Rule number two: don't resign yourself to using pixely, B-grade images--there are surprising sources of quality graphics all over the web. One of these is the Library of Congress website. Many of their images are free in terms of both cost and copyright. Just be sure to check carefully to make sure the image is domain-free before you use it. Most of the images tend to be rather large, so be sure to reduce the size, and shrink the K by using a program such as Ulead's Smartsaver. Library of Congress: http://www.loc.gov/ If you've got the time for some serious browsing, visit http://www.clipart.com/ for a listing of free clipart sites. They've listed the best sites, rated them, and included visitor comments--which can really help you narrow down what sites you want to search. The clipart searcher (http://www.webplaces.com/search/) offers a free three-day trial membership, if you don't find what you're looking for on clipart.com. Though clipart can be fun, I still encourage you to hunt down a scanner. A small, basic scanner runs at about $70 (and remember, you can write that off on your taxes), or you may have access to one at your local library or university. My favorite method of scaring up web graphics is to lurk though used bookstores and find old pamphlets, maps, magazines and photos and slap them on the scanner. This may be a little too arty for some people, but remember, if you can access a scanner, you don't need a digital camera. It will allow you to digitize product photos or pamphlets for your site. If you want to make one big trip of it and are prepared to pay through the nose, Kinko's will also scan things for you (though I think buying a scanner is probably a more cost- efficient choice here.) The whole key is to find interesting images that relate to your product, have a crisp, clean appearance, dowload quickly, and give your site a unique look. Try to find images that speak to your audience, but use images they've never seen before. Images can become as cliche as phrases, and a cliched graphic is just as weak as a worn-out saying--poor old Garfield being a fine example. If you have questions about how to shrink your images and make your graphics fast and snappy, here's an article from the archives to help you with *that* particular ball of wax! Practical Graphics: http://www.fixmywebsite.com/article07.htm
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