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Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web font to use, take into consideration the character of your site and whether the web font type is widely available (accomodates different screens and operating systems). If you use the wrong web font, your web pages will may appear unprofessional and you may lose visitors to your competition. So how do you decide on what web site font to use? 1. Analyze the character of your web site - for most web sites you would use a large or fancy font for your header to capture your visitors attention and a smaller web font for body text. When using a fancy font make sure it is available on most computers otherwise your visitors won't be able to read it. (To get around this, read my article "Improve your web site design with a fancy font" http://www.isitebuild.com/fancyfont.htm). 2. Search engine compatibility - fonts used within images can be seen on all computers, however it can't be read by the search engines. They can only "read" text. When designing images always use the "alt" tag to convey what your image is about. Try to include appropriate keywords in your web site copy. This will help the search engines index your site. 3. Use a web safe font - there are 2 types of fonts that are widely used: Serif Fonts - these are most widely used for PRINT media ie Times Roman, Georgia, but are not good for the Web, because they are difficult to read on the screen. Serif fonts are those that have fine cross-lines at the extremities of the letter. Sans Serif Fonts - these are fonts that don't have serifs. They are the best fonts to use for the WEB (ie Verdana, Arial, Helvetica, Trebuchet) but are not appropriate for print media. Here's a great readability study that was done when comparing serif and sans serif fonts: http://www.wilsonweb.com/wmt6/html-email-fonts.htm 4. Use the correct font size - alternative font sizes add flavor and character to your web site. If you want your text to be viewed correctly for both PC and MAC users, then it's better to use pixels rather then points. Points may look all right on a PC but will appear smaller on a MAC (although these days there are only a small percentage of folks that use MACs). Use a large font size (ie Arial H1) for your main header text, smaller font sizes (Arial H2, H3) for your subheadings and a point or pixel size of 10 or 12 for your body text. Generally I use Verdana 10pt for body text and Arial text for headings. 5. Utilize Cascading Style Sheets (CSS) - these enable you to easily create a consistent font style across your entire web site. If you want to change the font on all your web pages, you just need to change one style sheet. CSS allows you to easily use comma-separated list of fonts (ie Verdana, Arial, Helvetica, sans-serif). The browser will use the first one it comes to in the list that is installed. If none of the type faces in the list are available, it reverts to the default. Writing correct web copy using fonts that are easy to read and readily available, not only adds character to your web pages, but shows you care about the experience of your visitors. Resources Web font readability study. Hundreds of free fonts Asthma & Allergy Cure -Drug Free! - Never suffer again with this safe, proven, highly effective asthma & allergy treatment $24.86 + per sale High Conversion rate. Dove Cresswells Dog Training Online. - Watch the free sample lesson to see this postive, fun, and effective dog and puppy training program of 7 complete lessons. Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years. This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style. Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time. What things have you done to find extra time? Please, share below!Here are three things that, in the last year point five have helped us find some extra time.
So what solution have you implemented lately to buy you some extra time? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Simple Tools To Design Your Website By Scott Morris Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales?You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?Web designers can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his handiwork. Ho… 2. Welcoming Your Website Visitors By Lisa Packer Imagine you're going on a blind date. You've heard wonderful things about this person, and in your heart of hearts you're thinking -- hoping -- this might just be "the one." Your heart beats a little faster as you pull into the driveway, and your stomach is all aflutter as you gingerly reach out and ring the door bell.The door opens, and suddenly you are facing one of the most attractive members of the opposite sex you've ever laid eyes on. Your breath is literally taken away. You become an in… 3. 10 Website Blunders Guaranteed to Send Your Visitors Elsewhere When you build your website you need to have a plan first. The reason for this is if you do not have a plan you will likely make mistakes, forget to include information, and overall have an unorganized and not a well thought out page. While you might read the page and completely understand everything, remember that your website visitor did not design the page and needs a little more direction. Read the following 10 website blunders that are common and will make your visitors head to another site… 4. Pop-Ups Still Work. At Least For The Time Being By Jason Blackston Do you remember playing with the jack-in-the-box toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!Many of you found old jack-in-the-box an annoying toy and confined it to the toy box.....Well, it reminds me of pop-ups on the internet. Eventhough you know that when you get on the internet there is a good chance a pop-up will present itself, you always act surprised and somewhat violated.But as irritating as they are, pop-… |
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