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important to your success online. Your visitors will only turn into paying customers if your site is easy and fun to navigate. Believe me, you want your visitors to stay as long as possible. This is the only way your site is going to succeed. Your site must be interesting, persuading, and easy to navigate. First let me tell you a couple of misconceptions about how to design websites. 1. Many people assume that because the internet is so 'big' and covers such a vast amount of areas around the world, their website has to be everything to everybody. They design their website for 'everybody' in the world and never have a distinct purpose. No purpose and no direction results in no sales! That's a profound statement but so true. How many websites have you visited that had no purpose, no direction, and no real valuable information that you stayed and surfed around the site a while? You click to that site only to find twenty links that are all non related to the site's description nor to each other. A link to the left takes you to a computer store online while a link to the right takes you to a sports website. Five banners straight down the middle of the homepage all going in five different directions. No direction or purpose whatsoever. Even if that company did offer what you were looking for, you probably would not consider that company as an expert or even trustworthy after one glance at the website, would you? 2. The second misconception is that selling on the web is different or easier than selling off line. I know from experience that sales is sales is sales. Even if your business is on the web, you still must take the same steps to gain a customer's trust as you do off line. Your product will not sell itself, just like your website will not promote itself. You must take the necessary steps to promote your site as well as give a persuading presentation once the visitor arrives. Now that you know a couple of the most common misconceptions on the web, you can move forward with designing your website with these in mind. Don't worry, if you've already designed your website for 'everybody', it's not too late to focus in on your sole purpose. It's far less painful to design your website with your one purpose in mind from the beginning -- and less costly. Below are 3 important steps you can take while designing your website to insure navigation ease for your visitors: 1. Place your 'appealing headline' below any banner or logo at the top of the page. This is the headline that persuades your visitor to continue reading your homepage -- to spark their interest in your product or service. Write your headline to your target customer. The visitor should have no doubt about what kind of website he/she just entered. If your purpose is to sell books, your headline should say something about books or a particular book that's very popular. This will insure your 'targeted' potential customers that they are at the right site for what they're searching for. Visitors who aren't looking for books really aren't your customers, are they? You're letting them know up front that they're in the wrong website. The reason for placing your headline below your logo or banner is because people tend to look at the 'picture' first and then begin reading below the picture. 2. Place a scroll bar or navigation bar at the right hand or left hand side of your homepage. A general rule of thumb is to place your scroll bar on the left hand side if your website is information based and you offer just one to three products. Place your scroll bar on the right hand side if your website is set up like a catalog offering many different products. The scroll bar provides your visitor with options to move around within your website without crowding the homepage. Your homepage should be an introduction to your website or your product or service, not your entire website. The information should be intriguing to your 'target' visitor and lead the visitor to the next page or to your desired response at the bottom of the homepage. 3. Continue your homepage. Write to your visitor in a way that he/she can't wait to go to the next page and continue. But don't stop there -- when your visitor gets to the bottom, be sure to say 'Go to the Next Page Here...' or 'Continue to Next Page...', something to persuade your visitor to go the next page. The ... always leaves a sense of continuance also! Implement these three methods while designing your homepage to insure navigation ability for your visitors. Remember, your visitors can only turn into paying customers if you get a chance to make your presentation.
Did you know Headscape are still looking to recruit two web developers? Even if you aren’t a web developer yourself, read on as we are offering a £500 reward if you find us the perfect person. We have been looking for a while and despite loads of applicants, we are yet to find the perfect [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. 10 Questions for Your Logo Design The following are ten questions for your logo design:10 What is a logo? A logo is a trademark of a company or organization. It's the identity that encapsulates what your company stand for and what it wants to achieve in its lifetime. Companies do spend thousands, if not millions of dollars just to have the right logo. 9 Why should you use a logo? Your company's logo will be your visual tool to stimulate attention and leave a greater impact to your target audience that words may fall short of. Ov… 2. Planning and designing the perfect website Building a new website can be both exciting and daunting. The opportunity to communicate to such a large audience is exciting whilst the work involved in getting a site ready for launch can indeed be daunting. However, with a structured and logical approach, it can be made quite painless - and in fact quite enjoyable! Website Purpose Before even thinking about design and structure, the first decision to be made is with regard the purpose of the site. Write something akin to a mission statement, … 3. Keep Visitors Coming Back Over and Over! Offer Them What They Want! If you have a site you want to be 'sticky' - meaning visitors will hang out at your site and check it out for awhile, and then come back for more visits due to changing content they want to see - you need to have a strategy. You need to know what your site theme needs to draw targeted visitors back again and again. No matter what you do with your site - you need good content that changes - relating to what people want to know about. The content must be timely, pertinent, consistent with site the… 4. Concentrate On Web Content Instead Of Search Engine Optimization By Tim Gorman For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. As a webmaster with 4 websites trust me when I tell you that I haven’t got a clue how to optimize my web pages in order to be on the first page for a particular search phrase. Instead I work on adding new content to my web sites. This technique has allowed me to consistently earn 4 figures a month in additional income and… |
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