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A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue. Your coach is number one on Google and 35 other search engines with the key words, "book coaching." While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book's sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy. Ways to Reach your Web Site Sales Dream Test your web site headlines and web home page content to be sure your sales message is strong. Through email, send a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors. Say, Dear friends and Associates, "I need your brain." My Web site is not selling this product or service (name it) well. Let me know what phrases or benefits convince you to take out your credit card and buy my product? Will you rate each of these parts? 1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further at other site parts or buy your product or service. To make things simple ask them to vote from 1-5 so you can see how to change it. 2) The "who" I am. Include several blurbs on your purpose or bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you; it is about your potential customers. Make sure your bio is short enough (one paragraph) to make room for what counts--benefits? 3) Benefits and features. Know that you need to answer the question by your visitor, "What's in it for me?" From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service such as more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product. Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook." In your survey, ask your people which phrases work? Which ones convince you to order or buy? Give people a finish line so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with hyperlinks to your email to make it easy. Bring those visitors back for more, applauding you and saying BRAVO! This 24/7 marketing team will create a buzz about your great site, and send you many more visitors through word of mouth. Judy Cullins ©2004 All Rights Reserved. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! AstrologySource. - Professional Astrology Services, Original Content for your site. Put our Astrology Cookbook Search Engine on your site! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. … 2. The Importance of Your Own Domain <html> <head> <title>The Importance of Owning Your Own Domain Name</title> <META NAME='keywords' CONTENT='domain name, buying a domain, trademark, domain ownership in business, sales ownership'> <META NAME='description' CONTENT='why it is important to own a domain name for your business'> </head> <body> <body bgcolor='#FFFFFF'> </center> </font> </td> </tr> <tr><td colspan='3' width='612' bgcolor='#FFFFFF'>… 3. Can Your Web Site Win The Tour De France? It's over. After three grueling weeks of racing, Lance Armstronghas won what some call the world's most difficult sporting event,the Tour De France. The US newspapers gave the event a cursorynotation the Monday after the finish and showed a single photo ofLance in his yellow jersey (used to identify the Tour leader)sporting an ear-to-ear grin. But those of us who are avidcyclists and follow bicycle racing know there is much more towinning an event like this than simply one man riding to gloryaft… 4. Designing by Numbers -- Statistics and No Lies! Stats tell us a myriad of things, some even useful and we'reaccustomed to using them in our marketing and selling processes.Frequently abused and made to say what WE want, but here I ammerely considering them in ways that influence site design ...and, I believe, letting the numbers speak for themselves.Before finalising my own choices for the recent (and always inprogress) re-design at http://www.tucats-design.com I had a lookat my stats and at various global statistical information online.For t… |
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