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to do very specific tasks, following a visitor's actions. The most common scripts for Webmasters are Javascripts and CGI scripts. Though they can perform many other useful functions, they are used best to gather information about the customer's shopping habits. For example, you can have a script that will pop open when visitors first arrive at your site inviting them to join your newsletter and receive a fr'ee course on a related subject. You can have a script come alive asking your customers why they didn't purchase when visiting your sales landing page. It can make a fallback sales offer or give them a fre'e item for telling you their main reason not buy. Scripts can also be used to give you a more personal way of contacting your customer by activating a sound file with your voice. You can show your customers an up-front, human presence that will make them closer to you. They'll feel they know you better going by the sound of your voice. Care should be taken with scripting such as not to over do it. Most folks will not come back to your site if they have to tango with 3 or 4 scripts just to leave! Scripts shouldn't ever be used as 'nag screens.' The speed and delivery action you set to the particular script you're using will have a bearing on the response rate you harvest. For an entry script, it's best if you let your visitor settle in and then g-e-n-t-l-y offer it to them. The point is not to startle and irritate them! The use of some scripts can also have a negative effect on your business, such as the scripts that constantly reset the clock on a time sensitive offer. You visit a particular website and are introduced to an offer telling you it's only good for that day until midnight. Should you come back the next day, there it is again! Perhaps it should be called an 'auto-lie' script! The drop-dead worst offender is the 'countdown' script. It works like this: When a visitor goes to the sales landing page and doesn't buy, the script comes on and makes a fallback offer good only for the next 5 minutes or whatever. It will then proceed to remind you every few seconds of the approaching END of the countdown! If at all possible your scripting should be cookie driven so that your returning visitors don't have to deal with the same thing again. You can setup your script to only activate once per visitor, using the identity of the cookie in the customer's computer. Good scripting applied in a strategic way can increase your sales and give you more meaningful information about your customers, giving you an edge on the competition. It should be used with restraint on key areas of your website to enhance your relationship with your customers. Scripting can be considered a specialty. Should you feel it's more than you can handle, it's best to pay a seasoned Pro to do it for you. It's not all that expensive and will pay for itself in no time. Here are sources of scripting I use: http://www.javascript.com/ http://www.scriptarchive.com/ ============================================== by Francisco Aloy (C)2004 Francisco Aloy
Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
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