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* How long you have been established and how many staff you employ * Do you have a niche market * How you fit in to your industry sector Your Goals Good design can have a huge influence on how successful your company is at achieving its goals. Deciding these goals from the outset and working towards them will ensure success. Working and deciding goals as you go along will only result in a half-baked idea that achieves relatively little by comparison. For example, do you want to: * Generate sales? * Encourage enquiries? * Gain newsletter subscribers? * Obtain information from your audience? * Encourage them to tell a friend? If your aims and objectives are not this clear, then your design brief has already achieved another purpose... One of most rewarding parts of actually sitting down and writing a design brief is that it helps to clarify your thoughts and can indirectly help to find flaws in what you initially thought was a solid idea. Your Target Audience Explain to your designer whether you are looking to encourage customer loyalty, appeal to new customers or both. Detail any demographic figures about your audience that may be useful to the designer. These may include: * Age * Sex * Income * Occupation * Location Recognizing your audience and how to target them; that is what design is all about. The design for MTV would not be suitable for CNN. Your Budget and Time-Scale It is important to realize that your budget is a feasibility factor, affecting the end product. The more development a design takes, the more it will cost. Again, by ensuring you have clearly defined your audience and goals will help the designer advise you on what is possible with your budget. Time scale is also an important consideration. If you need a website to coincide with any other marketing, let the designer know the deadline. Consult with Colleagues Consult with as many people within your organization as possible before sending the brief. Showing the design brief to lots of different people will highlight remarkable differences in opinion about the operating circumstances and aspirations of your organization. Resolving any differences in opinion will save considerable time and expense further down the line. Language Whilst you should write clearly and concisely, there is no reason why you cannot use emotive language to emphasize what you are trying to say. Design Examples Provide examples of design you like and design you do not like. Your designer may have a lot of ideas about what they think is a good or bad design for your organization, but in order to really meet your expectations, they need to listen to your design tastes and ideas as much as you need to listen to their experience. Include examples of your company's current marketing materials, even if it is just to show what you do not want the new design to look like. Try to explain why you like particular designs, whether they are TV ads, websites, or another company's business card. If you are not sure what you like about it, try starting with these: * Colour * Imagery * Quantity and quality of text * Typography * The atmosphere that particular designs create If there is any design that generates an atmosphere that you like, such as a particular music video, then tell the designer about it. Even if you are just having business cards printed, there is no reason to only show the designer business cards you like. A good designer will recognize the look and feel of any media and take inspiration from it. iSo can create whole corporate images for projection of many different mediums. If you are unsure of exactly what design style would suit or if you are having trouble defining your goals, then contact us. Website design, online marketing, hosting, email and small business advice at www.iso-design.co.uk . ForexEnterprise.com: Earn $1,000 Per Day. - The Multiple Streams of Income System - Start Making Money In Just 15 Minutes. Updated & Converting like Crazy! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no? Welcome new visitor, here is our feed, blah blah... Can't we do better then that?I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site. This strategy never makes me a passionate user. What does work is when I read the page in question and then navigate around the site and find more great content. So the trick should be to make great-content discovery the goal. Welcome Googler, let us help you outHere we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that
What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site. Placement etc.We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too). We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)? As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Creating a Unique Concept to Capture Your Visitor's Attention By Anne Ahira What’s the most important thing about your website? The fact that it’s YOURS! Everyone has their own unique personality, their own style. Your website is the perfect place to showcase that! As I said before, it needs what I call "SOUL". Be creative, be honest, be YOU! Think about what you have to say to your prospects, what you have to offer, and then base your website around that vision.There are also other tactics you can do to distinguish yourself from the other marketers on the web. While … 2. How much does a website cost? How much does a website cost?To receive a complementary consultation and free quote for your website project, complete our project survey form located here.As a website designer, this is often the first question that I am asked by a new client. The simple answer is that it costs whatever you are willing to spend; anywhere from free to millions of dollars. A more productive process to address the issue of cost is to answer a series of questions.What are your needs, goals and expectations?What are… 3. Concentrate On Web Content Instead Of Search Engine Optimization By Tim Gorman For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. As a webmaster with 4 websites trust me when I tell you that I haven’t got a clue how to optimize my web pages in order to be on the first page for a particular search phrase. Instead I work on adding new content to my web sites. This technique has allowed me to consistently earn 4 figures a month in additional income and… 4. Web Design: Integrating e-Commerce For web developers who prioritize graphics and design work, reconciling theart of web development with building an e-commerce platform can be somewhatproblematic. Design and programming are the foci - and these are the skillsdevelopers spend years refining, weekends investigating, and long nightstweaking. That's why for many people providing web design solutions, thee-commerce dimension of building a site can often be a bit unruly - if notdownright utilitarian.Here, it's the art and science of w… |
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