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First they do everything they can to get people to leave their names and e-mail addresses so they can tell them about upcoming sales, new products and so on. Consider offering a free newsletter or service that sends out updates about your products or services. Second, they pay close attention to their catalog copy. They try to make it interesting yet concise so that it can be easily understood. Also, their pricing information is very clear. Third, they also know that their sales strategies on the Web shouldn't be different from storefront sales strategies, they discount items, have sales and offer coupons for consumers to download. Fourth, they also let their customers know that real people are behind their Web store. They list their phone and fax numbers-and an e-mail address-prominently on their Web site. They put their customers more at ease about buying from there knowing that they can be reached easily and by a number of different methods. Last but not least is you want to get customers to your web store. One very simple way is to register your web store with the top search engines. There are also services that automatically do this for you. However, we have found it is always best to do it yourself. Copyright 2004 DeFiore Enterprises
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