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Four hundred people wandering contentedly about a five acre estate complete with mansion, guest houses, and pools. Joe, the fellow you're talking with, says, 'Here's a guy you should meet.' As you approach, you notice the Gucci shoes and Armani suit right off. 'Hi, Jeffery,' Joe says. As the man turns, Joe continues. 'Want you to meet Bill Cathers.' The handshake is firm. The smile is gracious and it somehow shows in his eyes. You clearly have his full attention. Joe has wandered off as you chat. 'Have you a card?' Jeffery asks, offering one of his own. 'Sure,' you say as you hand him one, taking his. As if from nowhere, Jeffery tenders a hundred dollar bill. 'It's yours for ten bucks,' he says with a mischievous grin. You hesitate, more intrigued than skeptical. Then you fish a ten dollar bill from your wallet and swap it for the hundred. 'Got it yet?' Jeffery asks with that grin locked in. You shake your head, grinning back, wondering why you are doing so. 'I just want to give you a call tomorrow. Deal?' 'Sure,' you reply, still grinning, as Jeffery turns away to speak to another man. Another Case It's growing darker by the minute and you're in a part of town in which you know you shouldn't be. As you hurry down the sidewalk, an old man lurches into your path. All you notice of him is the ragged, torn and tattered coat that seems about to shred and fall to the ground. He smells awful. And his eyes don't seek yours. 'Ya can have it for a ten spot,' he mumbles, extending a hundred dollar bill. Without breaking stride you step around the old man and continue hurriedly down the street. Okay, Image Is Not Everything. The old man may have offered a genuine bill. He may only want a bottle of wine. He may be trying to cut a deal because no local shopkeeper will take the bill as real. Jeffery may have stolen the suit and shoes, and be pushing counterfeit bills. He may only be scratching for enough to get himself on a plane and out of the state before he's arrested. Heck, serial killers are often gracious types. But Image Is Everything Initially Most anyone would risk ten bucks for a hundred offered by a fellow in an Armani suit. And most would ignore the same offer from the old man above. It's just the way things are. There's no right or wrong about it. When you approach that office to close the big sale, you want to be certain you are well groomed and that your clothes are appropriate. And once inside, you will behave as if your wallet is stuffed to overflowing with hundred dollar bills. The latter matters most when the wallet is empty. Why? Because unless you radiate this image, that fellow behind the desk is not going to go for your deal, no matter how good it may in fact be. Put Your Site Into An Armani Suit And Guccis This is the image your site must present. A visitor must capture it all in a glance, even before reading your headline. The overall visual impact sets the initial bias in your visitor's mind. If this impact and your headline do not bring immediate interest, your visitor will be history. He or she will not care one whit about the great offer you were unable to make. At least for your website, image *is* everything. That first impression matters more than anything else on your site. For if a visitor does not linger long enough to read your fantastic offer, you can't make the sale.
This post was originally published on May 13th, 2004. As others are writing about the topic, I thought bringing it out of the archives would be worthwhile. A little recapThe idea of placing multiple states of buttons and other elements that are used in background images took its roots, I believe, from Pixy's Fast Rollovers. The CSS Zen Master extended this to another purpose in CSS Sprites: Image Slicing’s Kiss of Death. Didier Hilhorst came up with a nice application of this method, and I worked it backwards in Responsible CSS - Recycle your background images. The idea behind the 'sprites' method can obviously be extended to any html element, and there are tangible benefits for doing this, just as long as the designer does his or her usual homework. Benfits of using the 'sprites' methodWhat are the possible the benefits of using this method? Essentially it lies in faster download times for your web content. Readers of Andy Kings book, Speed Up Your Site: Web Site Optimization will notice that this method reduces http requests and makes more efficient use of the data packets used to transfer files to the users computer, and that that is a good thing. Packet size and http requestsFrom Web Page Design and Download Time, by Jing Zhi of Keynote Systems (seen here - pdf), cited in Andy's book:
They also found that it was the number of packets and not necessarily the overall size of the page that was important. If a packet could hold 1460 bytes (the figure given in the article) and your object was 1600 bytes, it would require two packets. They found that this object would transfer at the same speed as another object that was greater in size but still fit in two packets. Potential payoffThe potential payoff for using this method versus individual images, then, is a faster download time due to reduced number of packets and fewer http requests. Reducing http requests is easy. One file instead of two or three etc. is simple. But packet requests? That depends... An exampleThe number of packets sent will depend on the size of the file and the users internet connection. As an example, lets look at the fiftyfoureleven.com logo at the top of the page. When this design was first being coded, that link consisted of two 3.34kb images, one for the link state and one for the hover state. Now, by using one image that contains both states and simply bumping it back and forth depending on the hover state, that has been reduced to one 5.35 kb image. Right there is a savings of 1.33 kb. Good news. Now, for arguments sake lets say that a packet can hold 1460 bytes (packet size for connections greater than 128kb/s = 1500 bytes -40bytes for tcp/ip headers). The two image method used 6 packets, 3 for each image (3.34/1.46, rounded up). The single image method uses 4 packets (5.34/1.46, rounded up). Things are looking good. How to optimizeIn his alistapart article, Dave refers to the image that holds all of the sprites as his 'master image'. The key to benefitting from this method is to ensure that the file size of your master image isn't a bloated equivalent versus the sum of its pieces. ConclusionGreat benefits can be realized when combining a master image from slices that fall well below the size of one packet, as that unused packet space goes wasted. After doing a little more research, it seems that packet size can vary depending on the connection rate. That being said, it may be rather difficult to come up with a firm rule here. To play it smart and safe, try and:
This isn't exactly groundbreaking advice, however having seen the results acheived with the logo on this page, it can be seen that using the sprite method versus individual images at minimum does reduce http requests and even further it can reduce file size which in turn can reduce the number of packets sent. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Graphics for the web: Animated GIF Format Oh, so you've seen cool websites with animations moving all over the place?You've seen balls bouncing, finger's pointing, women dancing and lots ofother pictures moving on the screen while you surf. And now you want to makeyour own homepage or website come alive and move!Cool. What you want is animated GIFs. A GIF is an image format whichsupports extremely good compression and looks very clear and sharp. In 1989,a standards committee added the ability to include multiple frames (images)within a … 2. First Impressions First impressions are extremely important if you hope to dobusiness on the Web. After you refine your ads, and if you makeyour pitch to a targeted group, you will start to get visitors toyour web site. Here is where many would be entrepreneurs dropthe ball.Putting up a web site is not a difficult task, but designing agood one is, and if you don't pay attention, it might be workingagainst you. Think about it, the web site is not only the firstimpression of you and your business, it is crucial to … 3. Dos and Don'ts in Web Design - part 1 (design) By Max Paul Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. This way your visitors have a sense of recognition when they visit various pages. Using stylesheets makes it much easier to maintain the look and feel of numerous pages.Do use recurring visual elements Repeat visual elements (images, colors, fonts etc.) on several pages. This will add to a consistent look and feel.Don't use dark backgrounds Dark backgrounds tend … 4. Search Engine Optimization for Everyone There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.Here are some strategies we have personally used with our web design firm:1) Google AdWords. This is an excellent and cost effective method of getting good search results. You set the maximum daily amount you would like to spend on your key words and phrases. Within the first month we were getting more client contacts thr… |
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