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A professional review will run through various aspects of your site - here is a brief outline of the areas that should be examined during a web site review: Usability This is simply how easy the site is to use. A formal test may involve the preparation of a script containing simple and not so simple tasks for the uninitiated and experienced customer alike to perform. The results are an excellent measure of how usable your site is. If you find that all customers just cannot find an important area of your site for instance, then you can take measures to redress the balance. Taxonomy Related to usability, the hierarchy and structure of your site may change in light of feedback received, learnings and different internal or marketing priorities. The key is to remember to structure your site to fit external or customer perceptions and understanding of your company. A common mistake is to structure a site along internal divisions which is likely to confuse a customer who is not going to know the internal structure and politics of a company! Accessibility A key requirement: can anyone view your site no matter what web browser or monitor they use? If they are using a text-to-speech browser for instance, or have images and JavaScript switched off - can they still effectively move through and understand your site? Accessibility is key and there may also be legal obligations, depending which country you are in, for your site to conform to accessibility standards. Search engine positioning A review to examine the search engine ranking of a site for various common searches related to your business, and to provide recommendations as to what could be done to improve your search engine presence - and hence drive more traffic to your site. Traffic review It is very important to measure traffic to your site, where it comes from, and whether it is traffic from the sources you would most expect. You should inspect whether strategic linkings or partnerships are working for you, and what searches people are actually performing to reach your site. Crucially - what can be done to drive even more traffic to your site?
Content review
The content should be reviewed to ensure that it is clear, to the point and of course up-to-date. As promotions finish or expire and new ones come along you should ensure that the dead wood is cut out and replaced with fresh and relevant content.
One of the favourite parts of my job is speaking at conferences. Although I miss the family, I love meeting new people and sharing ideas. I also get to hear other great speakers and always learn a lot. That said I might have got a bit carried away over the next few months. This is [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Looking For A Designer To Re-Design Your Website? By Neil Donnellan If you were like me and you have just started an online business, you have a website that you have made or someone has made it for you, and this design does not match up to your expectations and the competition. Fear not, there is an inexpensive solution to your problem.Your budget maybe low, very low and you cannot afford any well established design firms who charge the earth for an outstanding design, logo or website. Well you can get all of this to suit your budget. How?Easy, just visit a f… 2. Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web By Jeffrey Abbott Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started.1. Find a quality Web HostThis will probably take longer than you imagine, so I always like to start here. Googling "web host" itself pops up over 70 million results and includes many, many advertisements. Ask around, find forums, and rely on your feeling… 3. … 4. Web Design: Integrating e-Commerce For web developers who prioritize graphics and design work, reconciling theart of web development with building an e-commerce platform can be somewhatproblematic. Design and programming are the foci - and these are the skillsdevelopers spend years refining, weekends investigating, and long nightstweaking. That's why for many people providing web design solutions, thee-commerce dimension of building a site can often be a bit unruly - if notdownright utilitarian.Here, it's the art and science of w… |
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