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You want to make your site have a consistent design. By this I mean that all the links and contact information should be in the same place on every page. Each page should have the same design and colors too. A minor change in color isn't really a problem, but be sure that it's necessary. A change in color or layout should have a definite purpose and not be done just because you feel like it or want to show people what a great website designer you are. Here are a few design tips to remember when creating a website. Don't use blinking text. Everyone hates it because it's so darned annoying. Don't use more than 3 font styles on a site. Ideally, you should use only one font for the entire website. You can use a fancy font for your site title, but be sure to make it into a graphic, such as a JPEG file. If you use a fancy font, it must be on the viewer's computer or it will be replaced by the viewer's default font. Keep italic and bold to a minimum. Use bold to highlight something important on a page, but if you use it too often people will ignore it. Most people find italicized letters hard to read, so if you must use italic, do so sparingly. Don't underline anything that isn't a link. It's understood that underlined words on a website are links. So if you have something underlined that's not a link, when someone tries to click on the word and nothing happens, they will be upset. You don't want visitors to be upset. This happened to me a couple or weeks ago. I felt that if the person didn't know this basic rule, I wouldn't trust him enough to buy anything from him. Use a font that's easy to read, like Arial. Virtually every computer, both PC and Mac, has Arial on the system. So when you design a site using Arial, you know that viewers will see it the same way you designed it. Arial is easy to read because it's a Sans Serif font. That means that it doesn't have 'feet,' the little lines at the top and bottom of the letters. Don't use a background that's either too busy or a similar color to your font. This will make the text very difficult to read, and visitors will leave quickly. I've seen a black font on a midnight blue background, and a white font on a pale yellow background. They were both so hard to read that I left in less than a minute. Creating a website that's easy to use and pleasing to the eye will be a pleasant experience to visitors. This will keep these visitors on your site longer and increase the chance that they will buy something from you.
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