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I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy. Think About It Before you pen one word (for the Web or any other marketing medium), stop and think. "After reading this copy, what - specifically - do I want my site visitors to do?" Maybe you want them to click deeper into the site. Perhaps you want them to buy right then and there. It could be that you'd like them to call to discuss your product or service. Make a donation. Subscribe. Download. There are thousands of possible actions. Give some consideration to the question above and choose the action you most want your visitors to take. Signposts Point the Way The next step is to include signposts along the way so your visitors understand what they're supposed to do once they've read your copy. Leaving verbal clues helps prepare your visitors to take action once the time comes. For instance, if you run a software site that offers a free trial download, you can prepare your visitors to get the trial version all throughout your copy by mentioning "free download" or "free trial." Your copy might read: Email Lock software allows you to send emails and attachments securely through encrypted channels. With the free download, you'll discover just how easy it is to protect your messages and attachments from spying eyes. It's ultra-easy to use. You'll send emails just as you always have, and your recipients won't know anything has changed, either. The free trial version is fully functional and allows you to experience all the flexibility and simplicity of sending safe and encrypted emails and attachments. What's happening as your site visitors read? They see phrases like, "With the free download, you'll discover…" OK, where's the download button? Then they read, "The free trial version is fully functional…" Wonderful! I want it! How do I download the free trial? They begin looking for ways to take the action you want them to take. So tell them how! Ready? And… Action! Your job is just like a movie director's job. The director has to motivate and encourage his actors. He tells them why their characters are so important to the film. The director helps the actors understand the emotions involved with the parts they are playing. Then, once he has them all primed, he calls for action. That's what you should do in your copy. Guide your visitors. Lead and nudge them in the right direction. Show them signposts that point to the action you want them to take. Then call for them to take that action. Once you give your copy focus, once you define a goal for the copy and an action for your visitors, you'll find it easier to write copy that converts. © 2005 Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Some ways to improve your "content is king" There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmasters make a common mistake that they optimize everything for search engines but forget about web visitors. The goal of our website is not only to get high search rankings, but also to sell our service. So y… 2. Why do you want a good web design and hosting on a good server..? The answer is very simple for this question. Because a good web design attracts user and some time visitor loves the design and bookmark the same site for future visits or for future reference or might be interested in making the same web design for his clients or might be possible he/she will edit the same design. But this is true that your website must have a good design. Not only to attract the internet visitor but also helps in browsing the products & services, so that visitor can reach to t… 3. The Top Ten Checklist For Low Web Site Sales By Judy Cullins You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting. Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist: 1. Replace long paragraphs of copy with short benefit-driven headlines. Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?" 2. Make you… 4. Photo-spangled designs Photos into design is like putting life into it. Without photos, the design would appear bland and boring to those who are seeing them. People, having short attention span, gets bored easily. It is when they see something interesting that their attention first is caught. Curiosity will follow. Then the need to satisfy them eventually followed suit. A successful design would mean giving the people what they needed and making them want to go back for more in the future. What is the importance of … |
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