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you want to start promoting it through your own web page. You have all the information your audience might need, so all you have to do is put it on the page, right? Well, you probably also want to find some ways to make sure your web site stands out from all the millions of others that are out there. Just as with any other type of advertising, you want your web site to be easy to access (in terms of finding it), easy to process (in terms of understanding it), and easy to respond to (in terms of sales or queries). In order to achieve these basic goals, here are some tips: 1. Try to use a simple, easy to remember domain name. It's better to have a domain name that is connected to you and your business than to be at the whim of one of those free services that may or may not be there next month. It is especially important to have a good, simple domain name if you use marketing strategies that require the audience to recall the name of your site at a later time, such as newspapers, radio, or television. Obviously, it is much easier to remember Coloringbooks.com than it is to remember an address like someplace.com/~mem2347/coloringbooks/ 2. Consider using a professional service to help construct your website. The number of web developers and designers has increased dramatically over the past few years, and help can usually be found at a reasonable cost. The benefits of having a professional, well-constructed web page are innumerable, but one of the most important is that it creates a favorable first impression that will motivate your audience to read on. Internet audiences are a notoriously fickle lot -- if there is something about your web page that they don't like in the first 5 seconds, they will often go on to their next choice without waiting to see what it is that you have to offer. 3. Make it as easy as possible for your customers and potential customers to contact you. If your audience becomes interested in your product, but doesn't know how to contact you to order or to get additional information, then your web page has accomplished nothing -- except maybe create sales for one of your competitors! It is a good idea to have an email account that is associated with your website and is available to your customers through your website. Remember that communication is power, and if you can't communicate easily with your customers, you are probably losing sales! Web pages are a very effective way to market your business. However, it is important to understand that there are LOT of other people who have realized this, so there is a tremendous struggle to capture your potential audience's attention. However, with just a little bit of forethought, you can make a web page that stands out and rises above the competition!
I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Key Components of Effective Web Design By Carmen Jackson The key to effective web design is to convert visitors of your web site into buyers. There are numerous ways to do this, the first being the organization of you web site. Organization and allowing the visitor to easily navigate throughout your website is a powerful tool which must be incorporated into web design. First, you need to determine what you are trying to sell. Whether it's a product or an ad, if you don't know the main theme you want to get across, you'll be designing things forev… 2. Pages to Include in Your Website By Erin Ferree What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.Create a different name for these website sections if you'd like to add more personality to your site! For example, your "About Us" page can be titled, "Who We Are" or "Get to Know Us".Your business website, at minimum, should include the fol… 3. Lost and 404 Not Found Are you sometimes tooling around on the web, clicking your way through links, when suddenly you come to a dreaded dead end: the 404 Not Found page? Do you wonder what those darn error pages are all about? They are often brick walls that force you to back track, and they can be very annoying. If you have a website, you want to make sure that visitors to your site aren’t led into one of these dead ends. If these dead links are exasperating to you when you are surfing the Net, they are exasperating… 4. Using and Converting to Color-Safe Palettes Using and Converting to Color-Safe Palettes by Sunil Tanna of Answers 2000 http://www.ans2000.com/----------------------------------------------------------------- Publication Terms And Conditions:Answers 2000 Limited grants you a free non-exclusive permission (license) to publish a copy of this article on your web site or opt-in ezine, subject to you complying with ALL of the following:1. You must publish the article in full and unedited (except that you may omit this Terms and Conditions… |
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