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The great debate: how much copy you should have on your site, particularly on the home page? Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy? As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy. The end result is an attractive, visually-appealing site, with very few words. However, I've learned that I have to balance this inclination with a cold hard reality: what appeals to me as a designer is not necessarily the same as what visitors need. The main problem with websites that don't have any copy is that they fail to quickly and effectively communicate the three points that all commercial websites must get across: You must explain what your company does, what the benefits are of using your product or service, and why prospective customers should purchase from you. These important pieces of information can only be conveyed vaguely, if at all, through images. While pictures are often very useful in reinforcing a message, it's difficult to succinctly drive home these important points solely through images. On your website, visitors want specifics, and they want them quickly. They want you to tell them exactly what you can do for them, and they want to know right now. You must specifically state what you do and explain how your product or service is going to make your customers' lives better. You have to spell out why people should buy from you versus your competitors. Particularly on a home page, you must catch a visitor's attention and give them a reason to stay on your site. If you don't do this immediately, they'll be gone. For this purpose, words are far more effective than images. In almost all cases, pictures cannot communicate the message nearly as specifically or quickly as well-chosen words can. It's important to remember that the web revolves around information. People use the web to find out what they need to know, to be informed on topics that are important to them. That almost always means they are looking for text. They want explanations, answers, reasons, and motivation. I firmly believe that pictures and images enhance a website, but they should be used to provide a tasteful, professional frame for your copy, not replace it. It is true that web users are notorious for having short attention spans and not wanting to read large amounts of copy. However, the problem is that most of the copy on websites today is vague and not enticing. It's focused on the company rather than the customer. So it should be no surprise that visitors avoid reading it. The solution does not lie in eliminating text-based communication; it means we have to work harder to capture interest with copy. People DO read copy that catches their attention. If visitors are met with paragraphs that are focused on them, that are rich with benefits, and that are formatted in easy-to-read chunks, they are much more likely to be drawn in and to act on your offer. Don't focus strictly on graphics. Go for copy. Cure Your Heartburn. - All natural cure for heartburn that really works. High conversion and pays 70% Mortgage Cycling Revealed. - Affiliates Earn $31.00. Patent Pending Mortgage Reduction Program Quickly Builds A Minimum Of $40,000 Worth Of Home Equity. This post was originally published on May 13th, 2004. As others are writing about the topic, I thought bringing it out of the archives would be worthwhile. A little recapThe idea of placing multiple states of buttons and other elements that are used in background images took its roots, I believe, from Pixy's Fast Rollovers. The CSS Zen Master extended this to another purpose in CSS Sprites: Image Slicing’s Kiss of Death. Didier Hilhorst came up with a nice application of this method, and I worked it backwards in Responsible CSS - Recycle your background images. The idea behind the 'sprites' method can obviously be extended to any html element, and there are tangible benefits for doing this, just as long as the designer does his or her usual homework. Benfits of using the 'sprites' methodWhat are the possible the benefits of using this method? Essentially it lies in faster download times for your web content. Readers of Andy Kings book, Speed Up Your Site: Web Site Optimization will notice that this method reduces http requests and makes more efficient use of the data packets used to transfer files to the users computer, and that that is a good thing. Packet size and http requestsFrom Web Page Design and Download Time, by Jing Zhi of Keynote Systems (seen here - pdf), cited in Andy's book:
They also found that it was the number of packets and not necessarily the overall size of the page that was important. If a packet could hold 1460 bytes (the figure given in the article) and your object was 1600 bytes, it would require two packets. They found that this object would transfer at the same speed as another object that was greater in size but still fit in two packets. Potential payoffThe potential payoff for using this method versus individual images, then, is a faster download time due to reduced number of packets and fewer http requests. Reducing http requests is easy. One file instead of two or three etc. is simple. But packet requests? That depends... An exampleThe number of packets sent will depend on the size of the file and the users internet connection. As an example, lets look at the fiftyfoureleven.com logo at the top of the page. When this design was first being coded, that link consisted of two 3.34kb images, one for the link state and one for the hover state. Now, by using one image that contains both states and simply bumping it back and forth depending on the hover state, that has been reduced to one 5.35 kb image. Right there is a savings of 1.33 kb. Good news. Now, for arguments sake lets say that a packet can hold 1460 bytes (packet size for connections greater than 128kb/s = 1500 bytes -40bytes for tcp/ip headers). The two image method used 6 packets, 3 for each image (3.34/1.46, rounded up). The single image method uses 4 packets (5.34/1.46, rounded up). Things are looking good. How to optimizeIn his alistapart article, Dave refers to the image that holds all of the sprites as his 'master image'. The key to benefitting from this method is to ensure that the file size of your master image isn't a bloated equivalent versus the sum of its pieces. ConclusionGreat benefits can be realized when combining a master image from slices that fall well below the size of one packet, as that unused packet space goes wasted. After doing a little more research, it seems that packet size can vary depending on the connection rate. That being said, it may be rather difficult to come up with a firm rule here. To play it smart and safe, try and:
This isn't exactly groundbreaking advice, however having seen the results acheived with the logo on this page, it can be seen that using the sprite method versus individual images at minimum does reduce http requests and even further it can reduce file size which in turn can reduce the number of packets sent. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Keep Your Navigation Simple! By Jamie Kiley Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site:1. Your link titles need to be understandable.Visitors need to know exactly what link to click on for the info they need. Unfortunately, visitors frequently get confused and don't understand what a link means. Consequently, they aren't sure what info they'll find at the other end of the link.Often, a link nam… 2. A Little Something Extra For Your Clients As a writer, editor, web designer, forum maven, etc. [boy, I sound multi-talented!] I try to give my clients a/k/a customers a little something extra whenever or wherever possible. No, not so that they take advantage of my kindness, rather to show that I go the extra mile for them. Hey, it is a competitive market out there and I don't want to grow complacent! So, exactly what am I talking about? Blogs. That's right, I enjoy blogging so much that I have decided to include a 'blog option' as part … 3. JSP: Java on Your Server JSP stands for Java Server Pages. The idea of JSP is to allow Java code to be embedded in HTML - this is done uising XML tags. JSP allows you to dynamically add content to your pages, and also offers the facility to send Java to the web browser easily. The Lack of Functions Most of the built-in JSP functions do nothing more than flow control: it barely offers any built-in functions at all. Instead, you have to define your own tags using tag libraries. This makes the language extremely extensible… 4. Let Your Little Website Shine, Part 1 One of the great things about the World Wide Web is that even the 'littleguy' can be big.Your website can give the appearance of a large organization, even when it'sjust you and the family dog, sitting in your kitchen in your underwear (notthe dog, you in your underwear!). It's all about presence and appearance.This article discusses how to make your website look large, even when whatis behind it is just getting started. The World Wide Web is making moremillionaires faster than any other phenome… |
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