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we were all craving two hours commutes on the Los Angeles freeway. The question is, if you've got traffic, what are they doing? In other words, what's your stick-ability? When people come to your site are they met with a roadside sign announcing your business and not much else or do they have a reason to stick around? If they aren't sticking, you aren't succeeding. And you've missed the major rule of online engagement. That is simply, “Information rules on the Internet.” If you ain't got it, they ain't staying. So let's say you've currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy, the logs look great, but where are the sales? Time for some Super Glue folks. The kind you can't get from website bells and whistles. This only comes from content, the kind you have to create. Consider these Super Glue techniques: 1. Free Advice: Free advice can be formatted in several different ways. Perhaps a list of articles that the visitors can't pass up. Not the same old, same old we see everywhere. But fresh, new, material that adds to the education of your visitor. This can't be beat for making them stick. Make sure one article leads to another valuable place on your site until finally it leads to the sale. Free advice builds confidence in your target audience. After all, how do they know if you've got the right stuff if you don't tell them a little to prove it? 2. Community Chat: People like people. And we love to get together and talk about our favorite subject. Many online gurus making millions online by first offering a free one-hour chat a week. Meet the maker of the site and you've built trust in your audience. Invite them to participate and your no longer the only one making the moves at your site. Let the people get to know you and sales will soar. 3. BillBoards : Let them have their say. Billboards provide a safe way for the shy ones to have their say too. It's an inter-exchange of information, which often builds the content of your site. It also enlists in stick-to-itivness as people who roam the billboards are staying put. They are getting friendly with your site. 4. Learning Tools: Give your visitors other ways to learn. Books, e-books, forums, shareware, etc. Change your content often and visitors will want to return to see what you've added that will be worthwhile to them. 5. The Newsletter Yes, the newsletter. The number one tool for bringing your visitors back to your site. If your aren't capturing them the first time with a free opt-in newsletter, then you have to keep going out and finding them. That's very expensive. Your newsletter is a forever link to your clients and prospects. 5. A Treasure Hunt Yep, I'm talking a contest in which you give away something free. However, this contest works a little different. By placing a small graphic in different parts of your site weekly, ask the visitors to find it and then enter the contest by telling you where the graphic is located. What does this do? It persuades your visitor to play a game and in the process takes them through your site. While they are looking, they are learning about you. See, it's not hard to add a little SuperGlue to your Post-It Note and get those visitors to stick around long enough to actually buy!
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More Articles:1. Good Web Design - What is it? There is unlimited possibilities when it comes to designing a website. Flash, Database, content management, Client Login, etc,etc. A question to ask yourself when deciding how to do your website is:How can I most effectively present my information to my visitorsOf course there are several things to consider like budget but I feel that when talking strictly design it is important to put your visitors as first priority as they are the reason you are building the website.Flash - Flash I find is nor… 2. Tips established Website with Very Free Equipment Had one website personally when this not the matter that had difficulty. However to establish one website that all of them originated in the free thing (for example hosting free, counter free et cetera) with performance that good not the simple matter. If we were hard-working surfing in the internet then we will get him easily but for some people possibly had the limitations of the opportunity to do this matter, both the side of facilities and the side of time. Definitely many matters that must … 3. Basic Rules on Web Design In every design there are basic rules to consider. For a web design, here are a few of the rules which you can take or break for your projects.1 > Viewers do not want to scroll horizontally.As a personal experience, I find it really annoying to have to scroll the page to the right just to be able to read the whole content of the page. People should not be put to the task of having to pick their mouse and move the web page over to the right so as to see what's hiding over there.It's easier to scr… 4. Browser "Safe" Fonts Browser 'Safe' FontsBy Shruti GuptaFonts make a big difference to the look and experience of the website. Usage of fonts requires sense of aesthetics and discretion. We have the liberty to use any font we want in an image but when we specify the fonts for the text on a web page, we need to ensure that we use only 'browser safe' fonts.Browsers support TrueType fonts and all operating systems come with sets of standard TrueType fonts that have been preinstalled. These preinstalled TrueType fonts a… |
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