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Take the “Easy Test” to see if your website is as visitor friendly as it should be! Websites often fail to produce the desired results. This can be because visitors find them too hard to understand or navigate. Here are some potential usability problems to avoid. 1.Hard to find Is your website easy to locate? Do you promote it everywhere, (i.e. business cards, invoices, envelopes, etc.) and is your site search engine friendly? Do you promote the benefits of visiting? Is your site address easy to remember and easy to type? Does your url contain easily misspelled words? Is it complicated by repeated letters, i.e. “theentity?” Are there numbers, which can cause confusion, i.e., “1shopping” or “oneshopping?” 2.Hard to engage Do you make it easy for visitors to understand why they should read on? You have only a few seconds to persuade visitors to begin reading your message. Unless your home page immediately provides an obvious “why buy from us?” benefit, visitors are likely to leave—wasting the time and money you spent attracting them to your site. Home pages should begin with headline that immediately communicates you are familiar with your visitor’s problems and can help them achieve their goals. Time-consuming animations, vapid “welcoming” statements, and “brag and boast” claims, usually turn visitors away. 3.Hard to decide Do you make it easy for visitors to decide what to read next? The best web sites have a clear and immediately identifiable focus and sequence. Many home pages, however, offer so many navigation options that visitors are paralyzed and choose to leave. Studies have shown that, if you offer grocery store visitors an opportunity to sample 6 jams, 30% of customers will eventually buy one. But, if you offer 16 samples, response drops to 3%! 4.Hard to return Do you make it easy for visitors to register for your e-mail newsletter, so you can invite them to return? Unless you obtain your visitor’s e-mail address and permission to contact them in the future, you’ll probably never see them again! Many web sites offer visitors an opportunity to sign-up for their e-mail newsletter, however, only a few offer a meaningful incentive to sign-up. Without an incentive, without showing or describing the benefits of registering, why should visitors sign up? Most e-mail in-boxes are already filled with unread newsletters! 5.Hard to read Is your message easy to read? Easy reading is more critical onscreen than in print. Problems that might be overlooked on paper are critical online. • Long lines of text are difficult to read and make it easy for visitors to lose their place at the end of each line. Limit line length to 2/3’ds the width of the screen. • Keep sentences and paragraphs short, and add extra space between paragraphs. • Frequent subheads break body copy into short, bite-sized chunks. Each subhead “advertises” the following text and provides an additional point for visitors to begin reading your message. 6.Hard to print Do you make it easy for visitors to print important articles and descriptions? Links to “printer friendly pages,” correct line-and page breaks—add perceived value to your message and make it easier to share and read your message offline. You don’t need to offer a printer-friendly link of every page, just key articles or important products or upcoming events. 7.Hard to share Do you make it easy for visitors to pass-along important articles to others? An “E-mail this to a friend or co-worker” link can expose your message to others who may join your opt-in e-mail list. 8.Hard to contact you Do you make it easy for visitors to contact you? Do you include full contact information on every page, i.e. phone, fax, e-mail, and postal address? Avoid a single “contact us” link that only loads the visitor’s e-mail program. Give visitors multiple chances to call, fax, or mail a letter!
I find it fascinating to watch users interact with navigation on websites. In particular, I am always interested in how users react when they encounter a term they do not understand. Unclear labelling can lead to inaction and confusion. Lets imagine an 18 year old visiting a University website. In the navigation they encounter a [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. How to Build and Make Your Own Website Perhaps the biggest mistake a webmaster can make is failing to perform a competitive analysis before building the website. I have encountered many creative entrepreneurs who have spent countless hours designing a beautiful web page that no one can find on the Internet. Many people who want to build a website for a new business expect to gain a certain degree of marketing or sales results from Search Engines. Search engines such as Google, Yahoo, MSN and Ask Jeeves are used daily by millions of p… 2. How to Make Effective Use of Web Fonts By Herman Drost Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts. This is because it's harder to read text on a computer screen and visitors tend to scan your web pages rather than read them word for word. When deciding on what web font to use, take into consideration the character of your site and whether the web font type is widely available (accomodates different screens and operating systems).If you use the wrong web font, your web p… 3. Understanding Good Web Design Principles We've all heard the line 'Don't judge a book by its cover'...but let's get real for a moment. In the real world everyone judges you (and your business) by the image you project. The same goes for your website. For many businesses, a website is the first point of contact for potential customers so it's vital that you make a good first impression. The three key components of any web design are: Presentation Functionality Usability Presentation refers to the way your website looks. Great website… 4. Love at First Site: Giving Your Website Visitors the right Impression By Sam Serio Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. How do they know? Easy. By how you look, what you say, and how you treat them. If you open the door wearing the same clothes you wore in 1987, say, "Wow, from my friend's description, I thought you would be a lot better looking," and sneeze in your dates face, not only will you never get a second date, your date will run for hi… |
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