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Of course, appearance is important. A professionally constructed website with an attractive look, combined with the right level of functionality, will always be an asset to any Online Business but you can go too far in the ‘fancy dress’ department and it would seem that many do. Occasionally, I visit a couple of Forums, which among other things, also have an area where ‘learner webmasters’ can request a review of their website from the more experienced in the forum membership. I am by no means an expert on website building and I certainly don’t see myself as an SEO (Search Engine Optimization) guru either. These are the two main areas of expertise that one would imagine are required for a qualified review and subsequent suggestions on the many aspects that make a professional and successful website. Regardless, I do have a couple of years of building my own websites, during which I have learnt enough to modestly call myself semi-qualified. So, in that capacity, if I had one piece of advice to give anyone who was building or about to build a website for an Online Business, it would have to be to keep it clean and simple. There is nothing worse than a cluttered looking website and there is nothing that will repel visitors more quickly than a slow loading website. The more ‘fancy gadgets’ and premium images you try to jam on your pages, the more cluttered they will look and the more slowly they will load. Take a look at a few of the ‘TOP’ Internet based company’s websites like Adobe.com. The largest image on their Home page is 6 Kb. There is no Flash no, ‘bells and whistles’. Even Microsoft.com has one small, unobtrusive ‘flash’ component in the bottom left corner and their largest image is 18 Kb. And believe me, these two would have access to it and could afford it in truckloads. A couple of people have been surprised to hear recently that 80 percent of private Internet users in the U.S. are still using ‘56kbps dial up modem’ connections (according to research firm Instat-MDR). So, by building a website that is only accessible in a reasonable amount of time to DSL users, you are effectively disqualifying yourself from visits by 80 percent of the people likely to be interested in your product or service. They will not wait. There are too many other websites to choose from. It is far more important, provided your website looks reasonable and is functional, to devote your energies to keyword rich content, site maps, privacy policies and the other standards that seem to be missing from a lot of websites. The things that the Search Engines like to see and will reward with higher rankings. A ‘crawler’ can’t see fancy flash gizmos or premium quality images over 100 kb each. They can only see the things that make a website worthwhile to people who are looking for specific information and product with a need to navigate their way to what they want. If you’re not selling or promoting anything and your website is simply a ‘showcase’ of some sort – fine, do whatever you like and make it as fancy and as visually rich as you like. But if you want serious visitors who are genuinely interested in what you’re selling or promoting, start with the basics first and when you have your website working effectively for you, then you can worry about the window dressing, if you must. But I wouldn’t bother.
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More Articles:1. How Your Business Can Win Online By Peter Simmons There are lots of websites out there that do little to encourage their customers to stick around or buy their products from them. In this article i'm going to show you a typical example of where a small company has gone wrong with its website.Company X is a small family run roofing company. They repair, install and insulate roofs. They spend a lot of time and money advertising in the press and exhibiting at consumer shows and events to attract new customers. They are visibly committed to their… 2. Avoid Graphical Overload When designing a website, it's easy to start loading it up with graphics. While tempting, you have to resist -- otherwise, you'll end up with graphical overload. Why is that a bad thing? Here's why. It Takes Too Long to Download The first reason to cut down on graphics is that the more there are, and the larger they are, the longer it will take each of your pages to download. People are impatient when waiting for pages to download -- you only have around 5 seconds before your visitor hits the B… 3. Graphics for the web: GIF Format The GIF (Graphics Interchange Format) format was invented in 1987 byCompuserve to allow images to be displayed. This format allows for 256colors (which was a lot at the time), compression, interlacing andanimation. It is a very powerful format, suitable for many different typesof images.Due to the limited number of colors, GIF is primarily useful in images witha distinct separation of colors. A cartoon, for example, is ideal for theGIF format.When you save an image in GIF format, you have the op… 4. Web Design - 7 Key things to avoid A search for 'web design' on Google returns more than 325 million results. So how do we start eliminating all these so called designers? Here are a few of the most common shortcomings.Watch out for: 1. Templates 2. Subdomains 3. DIY Hosting 4. High Renewal Costs 5. Poor Coding 6. Inaccessible Design 7. Advertising / Self Promotion1. TemplatesWatch out for designers offering you a choice of templates. This not only means that they're doing no new design work for their fee but could also have an a… |
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