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disseminating information. During its early days, most activity was oriented towards the dissemination of information. But as the Net developed, greater emphasis was placed on learning. Today we are seeing the sprouting of dynamic learning tools. In the future, broadband will allow real video for even better learning. Information At the beginning, almost every website offered information of some sort. The information was presented as: > FAQs - Frequently Asked Questions were ubiquitous. Sometimes these FAQs listed user questions, But mostly, website owners concocted the questions and presented the answers. Fortunately, the use of FAQs has decreased considerably, except perhaps on product support pages > CHECK LISTS - Soon the lists became more useful. They indicated things to be considered in planning, buying, designing, building, maintaining or doing specific tasks > PICTURES - Pictures were originally included on some sites as decoration. But more and more they are now used to provide information: officers of a company, sightseeing locations, images of products > DRAWINGS AND CHARTS - Drawings were used to explain products. Charts were used a great deal by the financial community to depict financial events > ARTICLES - We soon realized that lists and illustrations are not enough. We began to write articles on every aspect of the Internet and on every aspect of the products and services we were selling. Today we are in the 'age of articles'. They are everywhere Learning After a few years on the Net, more people realized that a website should not present information but enable visitors to learn. They realized that visitor learning is the key. Visitors learned directly from the website or through experts related to or visiting the website. In the latter category are: > EXPERT SITES - A visitor asks a question or presents a problem and an expert replies > DISCUSSION BOARDS - A continous discussion of issues or problems in a given field > MAILING LISTS - Similar to Discussion Boards, but executed via email Discussion boards and mailing lists have an additional virtue: They enable the building of a community (deserving of a separate article). To learn directly from the website, we have used: > QUIZES - The questions on a given quiz enabled the quiz taker to determine aptitude for art or business, to discover whether he needed a product or service, or to assess his status with regards to insurance or investment > TEMPLATES - These were used to define a format, a procedure, a way of doing things. For example, templates have be used to define a business plan. All a user need do is follow the template and fill in his own detail to preparae his own business plan > CALCULATORS - On sites dealing with real estate, finance, engineering and other areas where numbers are important, you would find calculators that enable visitors to do their own figuring and thus learning. > MODELS AND SIMULATORS - Sites selling sophisticated products and services may have presented a model or simulator which the visitor may use for learning. For example, some investment sites used a simulator to enable a visitor to invest fictitiously and see how his investment develops over time > EBOOKS - Why not combine many of the above elements into a focused ebook? Ebooks are available on a parade of subjects Dynamic Learning Dynamic sites, sites with oscillating banners, turning spheres or flashing alphabet letters, have become very common in the last year or two. But none of thse things has contributed to the improvement of visitor learning. The ViewletBuilder, by Qarbon.com, is the exception. Here you have a software package that enables you to build a learning sequence of slides showing how to accomplish a specific task or procedure. Although the viewlets can be impressive, this is not their primary purpose. They are vehicles for learning. Dynamic learning. To obtain an idea of how valuable something like the ViewletBuilder may be, visit JimWorld's Free Site Templates, at http://www.freesitetemplates.com. Here he has a large number of viewlets - some made by Jim, some made by others - to help you in designing and building a website. He calls them templates. Here are 5 of the many topics covered: > HTML > FLASH > FrontPage > Paint Shop Pro > Dreamweaver Among the companies using ViewletBuilder (according to their website) are Proctor and Gamble, Home Depot, Sony and Cnet. Future Learning The dynamic way to learn in the future will, of course, be from videos. But for videos to be used by Learning Fountans, the cost of broadband would need to decrease enough to make it available to the vast majority of Internet users. This may take some time. In the meantime, the ViewletBuilder and competing products will do fine. Remember, a visitor may access a viewlet with a 56K modem and without having to download a plug-in.
One of the favourite parts of my job is speaking at conferences. Although I miss the family, I love meeting new people and sharing ideas. I also get to hear other great speakers and always learn a lot. That said I might have got a bit carried away over the next few months. This is [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies By Steve Atlas Getting a customer is not easy.Getting a visitor to decide that he or she wants to buy the product or service you’re offering, getting out their credit card and giving you their hard-earned money is not a piece of cake.Most visitor’s to your Internet site, 97 - 99% of them if you’re lucky, will not buy your product. They turn away from your site, your offer...and they will probably never return. In other words - if you work hard, if you use the right techniques and if you’re talented maybe you… 2. BUILDING WEB PAGES THAT MOVE PEOPLE TO BUY The purpose of your marketing is to attract prospects andhelp them make a series of decisions that lead them topurchase your products or services. The sequence ofinformation you provide on your web site and its visualpresentation can drive clients to contact you about yourservices or buy your products - or it can send them away.Many small business owners have web sites but few aremaking as much money from their sites as they'd like tobe. If you aren't getting the web traffic you'd like, orif you… 3. Testimonials Can Increase Your Web Traffic By Elizabeth McGee We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.When I'm on a site offering a product or service I like to click on customer testimonials because they are generally short and easy to read. People typically point out exactly what they like about a product and how they used it… 4. Proofreading your Prints In order to make sure that your printing order will turn out just as expected, you can as the printer for a proof. You might wonder what a printer proof is. It is s printout of how your actual order will look like which includes the complete graphics, layout and text. It is important to have a printer proof so that you can check for some mistakes make changes before it goes to the printing process. If mistakes are observed in the master prints, there will be no chances that it can be corrected a… |
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