Lets talk graphics



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Everyone is a web designer......unfortunate but true, and those that aren't are web critics.

And unfortunately there is a lot to be critical about.

I spend my time looking through web sites for clients that want 'a little tune up', and sometimes what I see sends shudders down my spine. Web sites that flash, spin, play tunes and have little figures dancing about, and that is all on the first line.

Your web page is your corporate identity, and unless you are in the business of selling drugs your web site should not look like a hallucination from a bad acid trip.

By all means make it striking - but do so in moderation - after all isn't the idea to get people to return to your site, not to reach for the aspirin bottle.

Keep your visuals on message - if they aren't supporting your product or service, toss them. If they obscure your message, toss them. If you can't look at them 5 times in a row, toss them.

Be critical and put yourself in the place of the client that is visiting your site for the 10th time. Are they going to enjoy the experience or are their teeth going to grate?

It will make my life a little easier and I'm sure your clients will appreciate it too.


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This post comes a bit late in the whole web 2.0 cycle. I feel that it bears repeating because I have come across sites that don't follow some basic principles when pulling in 3rd party data from sites such as flickr, twitter et. al.

APIs and data portability

The blessing of popular and easy to use APIs and the data portability of web 2.0 applications has had an unfortunate side effect, and that is that some implementations that use these services do not integrate appropriate contingency design should these 3rd party services fail.

Caching data calls to APIs is a good bit of contingency design. Many APIs will require caching - like that of Amazon - but I suspect this is intended to help limit resource use of the API host, not the site using the API. The reasons a person using API accessed data on their website would want to cache the data are:

  1. To speed up the load time of their website
  2. To have a back up plan if the API call fails

A simple implementation to handle those two cases would be one that caches an API call for a given amount of time and one that freshens stale cached data and triggers an error should an API call fail.

Caching is good contingency design practice

As I said above, this post is a bit late to the party but it is worth writing as recently I have come upon at least three sites where firebug and other widgets have revealed issues retrieving API fetched data and the site loading times have been horrible.

A decent implementation idea would be to roll your own caching wrapper and agnostically plug it in to a stable caching tool, perhaps something like Cache Lite for PHP. In this manner you have a reusable, caching library independent piece of code that can handle caching/flushing and refreshing of data which could function to handle the two cases discussed above.

And that's it. It's been 541 days since my last post. Wow. I hope this is a re-start of a new phase of blogging. Right, and it looks like I had not built the commenting functionality into this version of the site. What a surprise. I'd still like feedback so if anyone has any email me at mike at this domain and I'll pop a comment right into the database. Off to build some commenting functionality... Comments should be working now.



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