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Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either 1. Not clearly specifying the objectives of your website, or 2. Not making it obvious what your web pages are about. Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view. Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't. This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic trick. In a magic trick, you show the audience your right hand and perform the trick with your left. In Web design, you tell them where you're going first -- and then go there. People don't like surprises. It will certainly confuse them and it could make them angry." Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. I find it fascinating to watch users interact with navigation on websites. In particular, I am always interested in how users react when they encounter a term they do not understand. Unclear labelling can lead to inaction and confusion. Lets imagine an 18 year old visiting a University website. In the navigation they encounter a [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Ten Steps to a More User Friendly Website By David Cooper Building a website that is both function and user friendly is no easy task. Bigger companies sometimes hire both graphic designers and developers to build their website but most little guys cannot afford that. So let’s take a look at the things you should pay attention to when building and maintaining your website, especially if you cannot afford to have a team of graphic designers, developers and layout consultants working on your website. Flash A lot of times your designer will want to get … 2. IMAGE IS EVERYTHING - ALMOST Say you're at a party. One of those Hollywood extravaganzas. Four hundred people wandering contentedly about a five acreestate complete with mansion, guest houses, and pools. Joe, the fellow you're talking with, says, 'Here's a guy youshould meet.' As you approach, you notice the Gucci shoes andArmani suit right off. 'Hi, Jeffery,' Joe says. As the man turns, Joe continues. 'Want you to meet Bill Cathers.' The handshake is firm. The smile is gracious and it somehowshows in his eyes. You clearl… 3. The Top 20 Things You Can Do to Make Your Website Accessible By Rachael Willis In 1990, the Americans with Disabilities Act was passed by Congress. The law was designed to protect people with disabilities from being discriminated against, because of a physical or mental disability. The act was put into place to help guarantee equal opportunity for people with disabilities in any public area – and it covers regulations for employment, transportation, state and local government services, telecommunications, etc.But what about your Website? Have you done all you can, to ass… 4. Why links count - The power of links part two Do not get penalized or even banned from the search engines find out how not to get banned by your links. In my last article we talked about why we needed links to your website, in this article we will cover some dos and don'ts. Thanks to Google and now most of the other search engines there is now a new kind of spam, these are link farms. Because the search engines now look at link popularity every website designer and promoter went out to get links to there sites, the easy way to do this is to… |
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