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There are several easy ways to build this trust. First, you should put a biography or yourself or your company onto the site. You can make it a personal or professional bio. On my site I use a personal biography. It tells: Where I graduated from college What my major was My past careers Sports and hobbies I've been involved with My current interests And my experience relating to the products, services and topics of my site For a more professional bio talk about the history of your business. Here are some of the questions you can answer. When and where did your business start? Why did you start the business? If you have an office or manufacturing site, where is it? What qualifies you to run this business? Who are the other key employees of the business? For either types of bio you can also include photographs of many things, such as: Yourself Your office or manufacturing facility Key employees Employee of the month And any other photographs that add a personality to your site Besides knowing about you and your company you need to include contact information. Tell them every way that you are set up for contact, such as: e-mail, phone, Fax, mailing address and any other way people can contact you. Nothing makes me more nervous, or annoyed, than going to a site and not being able to contact someone with a question I have. This contact information can be put on a 'Contact' page, but you should always include your e-mail address on every page so that it's easy for people to contact you. Making it easy for people to contact you will make them feel more at easy when dealing with you. Remember when people contact you to respond quickly and courteously. The whole purpose of this is make you come through your site, so your visitors feel they are dealing with a real, caring person instead of some impersonal website. So put your personality into your website, and make it more human.
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More Articles:1. How to build a home page that sells Here are tips gleaned from roughly 10 years spent building websites and optimising them for high sales.The home page content needs to be 'catchy'. You've got approximately 5 seconds to draw visitor's attention to the content of the site. When I enter the site, there has to be an incentive for me to stay. Your home page should tell the story, preferrably in the headline and first paragraph. The rest of your web page should provide the detail. As I said, you have a matter of seconds to grab your … 2. Using Animation & Rich Media In Web Design The use of special effects on web pages has literally exploded. Special effects are used either to draw potential client's attention to a web site or to show off technical expertise. However, many web site designers, graphic designers, and programmers, or HTML 'newbies' often use special effects without considering how their target audience will react to them. Ultimately, using advanced technology can alienate the very customers designers are trying to attract because they want their web site to… 3. One-Product Sales Sites: Avoid These Top Blunders By Marcia Yudkin One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.Your headline serves as the key point of orientation for the reader and should b… 4. … |
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