Make your site grow with the times



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How do you ensure the continuous flow of sales and other positive aspects that your site gives you? Go on with your usual distribution and promotion of your print ads. As with these prints, your site should be updated in order to have people coming back for recent information. It would be a waste of time and a disappointment for them to go to your site to see the latest and get the read the same things that they have read like one or two years ago. If your site is like this, you have just signed an invisible termination of contract of a useful and worthy site.

Update your site from time to time. Give your readers the latest and not the latest some years back. Having readers read outdated information will not win you any points. There is also a possibility that these people would never try to visit your site again after getting that impression. From the time you started your site, you should have been aware of the responsibility that comes with it. Sites are cheaper than any reading materials that you need to send on a time basis. Think about it, cost-effective and very accessible. Give the readers what they need and update your site.

Put reference section where you can note things like the recent changes you have made in your site. This lets people know that your site is being maintained. Nothing like a good reminder every now and then for people who are too status-conscious.

Remove outdated pages but make them still accessible for those who may need to go back to old information. This information not only becomes little of use also can be confusing. Removing them often would be wiser than having them pile up and taking so much of your site space and making you pay much more. Why continue to confuse and anger the people by giving them this information when you can give them far better things than that?

Check the search engines constantly if your site is still as accessible as before. Check also if people are finding it easy to search for your site in these engines. There are some search engines that uses meta tags that holds keywords and description of your site for easy access. You could try writing a page that explains your company, what it does; its services and other resources you offer. Different search engines have different preferences in the way your sites should be displayed. There are those who prefer meta tags and those that choose content page.

A site that can change, evolve, and grows is a definite candidate for the kind of site that people keep coming back for more.

For comments and inquiries about the article visit http://www.ucreative.com




Robert G. Allens Challenge. - 1 New York Times Bestselling Author Needs Your Success Story.
Maximize AdSense Revenue. - 5- 10 times increase revenue in next 90 days in AdSense.

Increase your pageviews! Or, creating an on-the-fly custom navigation system for new users

Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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