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1. Write less: Try to use at least 50% of the words you would use in print. Once you finish writing, go back and try to further reduce your word count. 2. Use headlines to break the discussion into several paragraphs. Breaking the discussion into small, manageable chunks, each dealing with a sub-topic of your discussion, makes things much easier for readers. 3. Online users don't read, they scan. Use elements that facilitate scannability: bolding key words and phrases, and using bullet points are two examples of this technique. 4. Try to convey one idea per paragraph, instead of bundling them in long, cumbersome paragraphs. 5. Use hyperlinks to present complementary information instead of trying to include everything in the body of your article. For example, if you are writing a piece about 'search engine submission techniques', you may touch the subject of 'keyword optimization' at one given point. If you want to explain what 'keyword optimization' means, hyperlink the words to another page where readers can find more about that subject. 6. Try to limit your discussion to one short page, instead of breaking your article into several pages. Most people won't read through a long article broken into two, three or more pages. 7. Try not to use small fixed font sizes. Specify your font size in percentage terms and let users choose their default settings. If you absolutely want to use fixed font sizes because they better preserve the intended layout of your pages, use font sizes of 10pt. or higher. 8. Use font types that are specifically designed for reading on the web, like Verdana or Georgia.
Getting approval for a design concept can be difficult especially within larger organisations where there are multiple stakeholders. In this audioboo I share some of the techniques I have included in my upcoming book “Client Centric Design”. Ideas include: Avoiding personal opinion by asking for specific feedback. Focusing the stakeholder on user needs and business [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Using and Converting to Color-Safe Palettes Using and Converting to Color-Safe Palettes by Sunil Tanna of Answers 2000 http://www.ans2000.com/----------------------------------------------------------------- Publication Terms And Conditions:Answers 2000 Limited grants you a free non-exclusive permission (license) to publish a copy of this article on your web site or opt-in ezine, subject to you complying with ALL of the following:1. You must publish the article in full and unedited (except that you may omit this Terms and Conditions… 2. How To Get Better Results From Non-Targeted Hits There are two types of visitors that come to your web site, targetedand non-targeted.Both can lead to sales, however they should NOT be treated thesame.Targeted visitors are people that have either found your site througha search they conducted, have clicked on a link from another website, or have clicked on a link in an ad you placed or article youwrote. These are visitors that already have some idea of what yoursite offers and have come to look for more information.Non-targeted visitors come f… 3. Ten Basic Steps for Building a Web Site that Works Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc.Hire a Web site design firm that understands your market position. Find one that won't get 'geek crazy' meaning they are so in love with their own design capabilities, your site gets bogge… 4. FLASHY WEB SITE DESIGNS ARE BAD FOR BUSINESS Have you heard yourself saying, 'I don't understand? I havea gorgeous site, a really cutting-edge splash page with aflash introduction, up-to-date technology, I paid a smallfortune for this site, and I'm getting plenty of hits butno one is buying or staying in the site.' Well, you may be one of a growing number of businesses,both large and small, who believed all the hype about thelatest in new technology. Many business owners want theirwebsite to have that cutting-edge look, and so will ask fo… |
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