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You can create a website that attracts customers, not repels them, with a little common sense advice. Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers. Creating a user-friendly website doesn't require a lot of money or a staff of professional, high priced, designers. If fact, they can be the very thing that leads you to go overboard. All you really need to know is what your customer wants and how to deliver it in a way that even a first-time visitor can understand. How do you know what your customers want? Listen! Keep track of the questions they ask when they visit or call. Then make sure those questions are answered right on the site. Since the web uses hypertext, it connects to information in many different ways. Unlike a library, where a book just sits on a shelf, a website should allow pages to be accessed the way users think about information. You will have a better site when it is designed to support flexible human behavior and not just one path for people to follow. Visitors will not stick around for slow overloaded sites, that might have looked good but just aren't worth the wait. Remember that for the next few years, most users will access the Internet through slow modems. So web page design that addresses the needs of the masses, has a better chance to be seen and appreciated. Your pages must download quickly, or users may not only, not follow the links, but may also have trouble navigating the site. People are more likely to get lost on slow sites than fast ones and more likely to leave and not return. Even on the Internet, it's true that buyers want to see what they are buying; but over loading a page with slow loading images of products can be a big mistake. You would be better off with small (thumbnail) images and follow with larger images on succeeding pages. Text downloads faster than graphics; but it is important to minimize the words on a page as well. Research on how people read online shows "They don't". They tend to scan. Users prefer concise text that's easy to scan, with a liberal use of highlighted words, bulleted lists and sub-headings. Users would rather have the "facts" than the "fluff"! The average user will probably only spend a few seconds on your home page deciding whether it's worth their time to go further or go on to the other 10 million sites on the Web. If you make users wait to long, they leave. If you confuse them, they leave. If your site is too wordy, they leave. However, if your site is easy to use and is full of useful content, they stay. Remember, anybody can put up a website. But companies that put up a user-friendly site get the business. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Simplify Your Web Site for Clarity and Ease of Use By Edward Robireds There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity’s image.Choosing Your ImagesChoose site images carefully. Collect simple illustrations or ph… 2. Success Through Superior Design Many people fail to understand just how important the design of aweb site is to your online image. Some simply assume that becausethey have a great product they'll be automatically successful.But in order to achieve online success, one must haveboth a wonderful product or service and a great design. This isbecause people assume that if the web design is unprofessional,the product is inferior. Just as humans have a tendency to 'judgea book by its cover,' they also tend to make an associationbetwe… 3. Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success By Michael Turner Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall. Review the following suggestions, implement them into your web design, and forget about being the guy with a badly designed web page.Suggestion #1 - Not P… 4. Will You Site be a BIG SUCCESS. 7 Reasons Why It Might Not! By Anthony Jewell With so many new websites going up, it is hard sometimes to tell if your site will be a BIG SUCCESS or an unexpected flop? If you are unsure of whether or not your site will fly with visitors or crash and burn, this article is definitely for you. Now we all know the importance of great service, but if your website doesn't communicate this, then you could be headed for failure.7 Reasons Why Your Website May Be a BIG FLOP!1. Long Load Times.If your websites takes more then 30 seconds to load, es… |
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