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You can create a website that attracts customers, not repels them, with a little common sense advice. Everyone wants an attractive professional looking website. But too often businesses think they need a GLITZY site with all the bells and whistles when what they really need is a functional site that attracts customers. Creating a user-friendly website doesn't require a lot of money or a staff of professional, high priced, designers. If fact, they can be the very thing that leads you to go overboard. All you really need to know is what your customer wants and how to deliver it in a way that even a first-time visitor can understand. How do you know what your customers want? Listen! Keep track of the questions they ask when they visit or call. Then make sure those questions are answered right on the site. Since the web uses hypertext, it connects to information in many different ways. Unlike a library, where a book just sits on a shelf, a website should allow pages to be accessed the way users think about information. You will have a better site when it is designed to support flexible human behavior and not just one path for people to follow. Visitors will not stick around for slow overloaded sites, that might have looked good but just aren't worth the wait. Remember that for the next few years, most users will access the Internet through slow modems. So web page design that addresses the needs of the masses, has a better chance to be seen and appreciated. Your pages must download quickly, or users may not only, not follow the links, but may also have trouble navigating the site. People are more likely to get lost on slow sites than fast ones and more likely to leave and not return. Even on the Internet, it's true that buyers want to see what they are buying; but over loading a page with slow loading images of products can be a big mistake. You would be better off with small (thumbnail) images and follow with larger images on succeeding pages. Text downloads faster than graphics; but it is important to minimize the words on a page as well. Research on how people read online shows "They don't". They tend to scan. Users prefer concise text that's easy to scan, with a liberal use of highlighted words, bulleted lists and sub-headings. Users would rather have the "facts" than the "fluff"! The average user will probably only spend a few seconds on your home page deciding whether it's worth their time to go further or go on to the other 10 million sites on the Web. If you make users wait to long, they leave. If you confuse them, they leave. If your site is too wordy, they leave. However, if your site is easy to use and is full of useful content, they stay. Remember, anybody can put up a website. But companies that put up a user-friendly site get the business. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The Top Ten List Of Website Annoyances! Easy navigation and usability are one of the most important aspects of creating a 'user friendly' website. However, there are still a 'plethora' of web-sites out there that are, to be politically correct, 'functionally challenged.' Does your website keep people captivated, or does it send them fleeing as soon as they get to the first page? Do you offend your visitors with the following annoyances?1) Music or any voice recording that automatically plays when you enter a site, without giving me… 2. ADD GRAPHICS TO YOUR WEBSITE - without losing your mind! We've heard it over and over again - adding graphics to awebsite is a GOOD thing. They can generally make your sitemore appealing, illustrate points or products, and providecreative icons for people to click through for moreinformation.So you are developing a website, and you really wantto add cool graphics. But how?Well, you can run out and buy a bunch of expensive graphicsprograms and 'dummies' books to learn how to use them.Or you can sign up for courses, on or off-line, for variousamounts of… 3. Build Your Site the RIGHT Way Building a website and creating web design is as easy as eating popcorn. But the ask is - was it done the right way? If you want to learn the secrets of a well-made website, let me give them to you... 1. Plan ahead of time. Plan. Conceptualize. Think of an idea that will make your site standout. Think of strategies that will keep the people from visiting. That way you can secure a good traffic for your web site. 2. Lure visitors with your web design. Choose the right colors, layout and content… 4. Learn the Language of the World Wide Web If you are already on the web or thinking about it then you must know the terminology used on the web. Here is a Glossary of a few must know Web Terms. Visitors:The number of distinct people who visit your site. Page Views:The number of web pages that have been viewed by the visitors to your site. If a single page is viewed many times by a visitor, each view is treated as a new page view. Hits:When a visitor views a page that has 3 graphics or images on it, he / she will give you 4 hits. 1 fo… |
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