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In this article you will learn the importance designing your website around your customers and their needs. A websites form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later. To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web site created just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone doesn't insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners. Build It for Speed - It's a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation. Target your Market - Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences. Focus the Site - Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Credibility Is Crucial - The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Navigation should be simple - Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. Consistency is the key - Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site. Make your site interactive and personalized - Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered. Content is King - Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into customers. Warmly, Steve Brining Rocket Spanish. - Cutting Edge Interactive Audio Course! High searches, check out learn spanish in Overture or Google. High conversions! Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. The Truth About Cheap Website Design By Anthony McMurray Cheap Website DesignWe have all heard the saying “you get what you pay for” this holds true for website design as well. I have been in the website design and internet marketing industry for over 6 years now and I have talked to a lot of people who have made the mistake of trying to take a short cut by going the route of cheap website design. First let’s look at this word cheap and see what it really means. cheapadj. cheap•er, cheap•est a. Relatively low in cost; inexpensive or comparatively … 2. Web Source Web Design Tips - Using An Image To Create A Line You can use an image to create a vertical or horizontalline in a web page.Create a 2 pixel by 2 pixel image in the color of your choice. This single image can be used to create a vertical or horizontal line on your web page simply by changing the HEIGHT and WIDTH attributes.Examples:When creating a vertical line, you'll need to set up a table to display your text on each size of the line.Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRem… 3. Moving Things Around By William Hanke How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness.The same can be true for your website. If you are in a rut, and your webs… 4. Take Advantage of Simple JavaScript Optimization Coding projects, anyone? Well, if you find yourself buried in some such projects like this either a small and simple one or a really large one, then JavaScript is here to the rescue. You might find that JavaScript optimization has special significance for you to salvage you from daunting prospects of a coding project. We understand that coding can be sometimes frustrating enough – thus, we advise you, be organized! Take advantage of JavaScript optimization!Being organized has its positive aspect… |
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