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In the Graphics world bread and butter work takes the form of regular, heads down, non-award winning briefs: a daily stats sheet, the club newsletter, the monthly report, stationery updates, shopping mall news papers and prices catalogues, with all the weekly bargains. These are just a few examples of what keeps us in business; we also love to pass this work on to the junior or the ‘newby'; regular work that brings in probably 80% of the years income, for an average design studio. These jobs are quickly finished, mindless at best, and are able to be billed and paid within 30 days. The bread and butter job doesn't just exist in the ‘offline' world, as many of my fellow designers have found with the introduction of the Internet. Though websites are becoming smarter many graphic designers are becoming aware how to control and create them. As with the introduction of the computer to the design world, everyone became an instant designer, 'give me a computer and I will design my own leaflets', said businessmen. That lasted about a year, when graphic designers started to take back the banner and the businessman became a client again. You can only take so many identical leaflets. The graphic designer has now become the new ‘web designer'. Web graphic programs have evolved from web editors, they are easier to use, with web support software and technical help plentiful. This leaves the creative spirit as the only inconstant, ‘once again'. Graphic designers are producing master pieces, all they had to do was learn about the ‘medium', in this case, the Internet, Web, software, programming, and more. Once the technical side had been mastered (these days you don't have to be a main-framer), the creativity took over, as a new artist introduced to oil paints, watercolour, wood, metal, coke cans, urinals, and six inch nails, for the very first time. Masterpieces have come and gone, and now the Graphics and Web design worlds are looking very similar. You still very much get the chance to shine, that 20% of studio work may still win you awards, and the 80% will still pay for the electricity, rent, pub lunches, the Friday beers, the accountant and the cleaner. Growth! Your studio has blue chip Graphic designers working on the 20%; trainee Graphic Designers and juniors working on the 80% bread and butter; you now have an extension built on to the studio for the second design team. Your blue chip Web designers working on the 20% web designs; and the web designer trainees and juniors updating data, adjusting editorial, correcting web pages, fixing broken links and uploading new graphics. With the right web hosting partner, offering your studio the correct amount of bandwidth and webspace, with a fast access, you will be able to knock out web ‘bread and butter' work at a pace and at a price that will allow you to retain your happy, regular, web clients. With one account, password access to different domains, and 24/7 access, you can have your studio complete and all work kept in-house. Your trainee or junior can download a web page, correct a mistake, update prices or figures, change a graphic, then upload again, ready for viewing, in minutes. Imagine your 60 bread and butter offline clients, matched in the studio by 60 online bread and butter clients. That's a lot of bread and butter. If you wish to know more about how a Multiple web hosting account, such as those offered by web hosting regulars M6.net: www.m6.net , can help you, contact sales@m6.net for more information, or simply speak to one of our friendly informative support or sales staff on +61 2 6162 1500.
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More Articles:1. … 2. Choosing a Web Design Company for Your Business Website By James Anderson Now there are many different criteria to consider when choosing a Web Design Company. One of which is, what kind of website is it you need?Depending on whether you want to sell products, just advertise a bricks and mortar business or something radically different, will govern the skill set required of your chosen Web Design Company.Most Web Design Companies will be able to design a simple site advertising a business but may not be very good at constructing sites that use an eCommerce Solution … 3. Choose & Use the Best Colors, The Psychology of Color By Andy Eaton Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.1) The psychological effect of colors,2) The effect on the readability of your site, and3) The complementary choice of colors for your background, graphics, links, and textThese are all areas that must be well satisfied to create an effective and professional web site.Listed … 4. 10 Website Blunders Guaranteed to Send Your Visitors Elsewhere When you build your website you need to have a plan first. The reason for this is if you do not have a plan you will likely make mistakes, forget to include information, and overall have an unorganized and not a well thought out page. While you might read the page and completely understand everything, remember that your website visitor did not design the page and needs a little more direction. Read the following 10 website blunders that are common and will make your visitors head to another site… |
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