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It’s the one question that sets the average webmaster’s teeth on edge – Why do I actually need a website? It always strikes me as the internet equivalent to “what is one plus one?” Yes, I do know the answer, but when someone asks you to explain exactly WHY one plus one equally two, then you have to stop and think about it a little more yourself. To play devil’s advocate briefly, the world is saturated with advertising media – TV, posters, newspapers, handouts, telephones, SMS messages, movies, videos and DVDs, audio, and even sales teams I am already paying every one of which probably has the power of speech. So now, you want to hit me for a website so even yak farmers in Nepal and market traders in Uganda can learn about my products on-line. Well that sounds really useful but for this week, I’ll pass. How do we answer this honestly? I say honestly, because it is always a temptation just to say that since there are over 11.2 billion websites available on the internet then clearly someone must think that they are useful to have around! But that is not really an answer. After all, about half of the world’s population has pierced ears, wear dresses and use make-up. I do not – am I missing out? Or am I perhaps right in thinking they look a tad misplaced on a bearded male web designer? So – no short cuts then. I suggest we have to go back to basics & look at the website in comparison with traditional marketing tools. I always use this as my example. Supposing you put a leaflet under a windscreen wiper of every car on the planet for a single fee on a single day, would that be worth your trouble? After all: - Some people do not have a car, An awful lot of people will just pull the leaflet out and throw it away unread, Some cannot read it, Some will read it – but do not want or need your product, A few might read it and then pass it on to their friends, Some might blow away from under the windscreen wiper of their car, or be dropped by other “readers” and someone else might pick them up, Just a few of these who respond well to your well-designed leaflet will say - 'Oh! Yeah! Great!' And will contact you, This is called 'conversion' If your conversion rate was only 0.01%, how many sales would you get? On the net, your site is (or should be) viewable on every computer on the planet that has an internet connection (Estimated at 168,000,000 with 63, 0000 more every day). Consider the possibilities of that kind of exposure - how little it will cost in comparison with all the other form of mass media with that kind of coverage such as worldwide use of national newspapers, radio and TV. As with our leaflet campaign, you will draw many blanks - and there are many other leaflets out there - but now at least you are in the game. I do not plan to get into issues of search engine strategies at this time, but with your “WWW” on every business card, receipt, company car, shop, signboard, staff uniform, coffee mug, pen, key fob and just about anything else you can lay hands on, it’s a simple matter of increasing your company’s exposure and that never hurts. You are driving the public to the website where you can lay out your wares to their best advantage - and feel free to change your leaflet’s content ten times a day if you feel so inclined without having to go to the time and trouble of re-leafleting the planet, or at least your corner of it.
I love wireframing by hand especially when working collaboratively with the client. When you work on a computer only one person can wireframe at a time, but with pen and paper we can all wireframe together. The problem is that pen and paper wireframing takes a lot of redrawing. You find yourself constantly drawing and [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Victoryvisions >> The PHP/Mysql Company and Complete website development company VictoryVisions Software & Web Development was established in 2003 by a single dedicated professional programmer. By God's grace and his dedication to each job, it has expanded into a professional team with programmers, database designers and website developers. We at VictoryVisions work on a variety of projects, ranging from a simple contact form, to a fully integrated database driven website. We specialize in PHP/MySQL programming and will work closely to make your idea become a reality. View … 2. Going back to the basics Let us talk about going back to the basics of printing. The basics meaning, not using the internet for advertising needs. May seem almost unreal with all these online services at your disposal. But then, think of those who do not have the fortune of owning one. Or those that does not have enough knowledge about the internet to try and accessing your site. If you limit yourself to online advertising, it may be possible that not all are seeing and reading about you. There are other ways of adverti… 3. Get Your Web Site Noticed! Get Your Web Site Noticed!6/9/2005by: Michael RockThe three responses:#1: If I put a web site out there it will be one of millions! So it's useless for me to have a website!Usually when I get this response I reply that like everything else your web site has to be marketed. Would you start a business and never advertise? It's like signing a death warrant. Even though a web site is used as advertisement for your business in some cases it (the web site) still has to be marketed as well. I usually d… 4. Best Web Design And Free Web Promotion Tips By Steve Hill This article gives free tips on how to find a cheap web designer and free tips on website promotion.Cheap web design services.You do not have to spend thousands of pounds to have an internet prescence. In my opinion you should only have to pay between £50 and £100 to have a website built. The websites at the bottom of this page only cost me £42.50 each! The amount of competition in the internet web design sector means that there are some great deals available.You can find these cheap web desig… |
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