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Since I never came across an easy to digest newbie 'how to guide', I figure why not share my experiences? With that said, I'd like to layout exactly what I did so other newbies have a framework by which satisfactory PageRank and first page rankings can be achieved. It should come as no surprise that my short-term success was a result of domain selection, unique content and link building. Domain 1. Keyword rich domain, not too long and yet catchy. Don't go overboard with keywords and hyphens. The shorter the better. 2. Try to buy an existing domain with a favorable reputation and topical authority. Expect a somewhat attractive, aged domain to sell for $500 - $10,000. In my opinion, the 'extreme' cash outlay isn't worth it unless you're rolling in bills or the competitive landscape warrants a 'running start'. 3. Register the domain for multiple years since Google favors multi-year registrations. Most fly-by-night spam websites are registered for only a single year. 4. Host the domain on a dedicated or managed server that includes at least 1 IP address - finding a reliable host in itself can be an exercise. Website 1. Set up a temporary website as soon as possible and don't wait for the finished site since website development usually takes a lot longer than expected. In my case, the project timetable allotted 2 months when in fact development took 6 months. 2. Develop a simple HTML website to house temporary content unless a better alternative is possible. The temporary site is meant to be search engine 'fodder' designed to begin the search engine courting process in which Google, et al. assign your site to a topical neighborhood. In my case, a rather rudimentary homepage was developed that was updated several times a week with new content. Once moved off the home page, older content was hot linked from the home page, and yes, it was damn ugly. 3. Create on-topic keyword-rich content with a length of 300-500 words. I started with content derived from industry news. Topics were researched, expanded upon and then transformed into unique articles. 4. Update keyword rich unique content as frequently as possible. Since golf real estate isn't that newsworthy, my options were limited. Therefore, on average, 3 new and unique content items were posted on my site weekly. Link Building 1. Secure one-way inbound links with any reciprocal linking. Basically, there are 3 alternatives: directory links, article syndication and press releases. Natural inbound links are nearly impossible since your site is really set up for search engines. Despite this, one should be able to safely generate at least 300 external links over a 3 month period. 2. Create 3-4 site descriptions for link building with targeted keywords in the anchor and description text. Vary site descriptions by using word stems and related keywords. I created a basic site description template that changed on the fly when submitting to directories. 3. Submit to as many credible directories as possible and don't worry about accumulating too many links too soon since most directories don't approve links immediately. Over the 3 month period in question, I probably submitted my website to at least 150 free directories. Prior to submitting my site to a directory, I made sure that the page my link would be on had a PageRank and that PageRank was passed. I wished I had known about RoboForm which I recommend using for directory submissions. 4. Write and post at least 2 articles to as many credible article syndication sites as possible. Articles should target a couple keywords without going overboard on keyword frequency. Optimum length is 500-1,000 words. I submitted 3 articles, each spread a month apart, to about 110 somewhat credible article syndication sites. The sites were compiled by parsing through the numerous SEO forums.
5. Submit a couple press release if you have something noteworthy to announce. Article syndication guidelines can be applied to press release distribution. I've been able to find approximately 50 credible free press release sites. Two of the biggest changes on the web recently are custom fonts (thanks to font-face) and responsive design. One of the problems with responsive design are resizable images and by extension icons. When the interface adapts and changes size this can make displaying crisply rendered icons difficult. Fortunately a few smart people have turned to [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Mobile Application Development With the ever-growing popularity of cell phones, PDAs and smart phones, mobile application development has entered its golden age. With this boom in technology, a new outreach of Java emerged - Java 2 Platform, Micro Edition, or J2ME. J2ME provides a full-bodied, elastic environment for applications running on consumer devices, such as internet-ready smart phones and PDAs. J2ME delivers the power and benefits of Java technology to consumer and embedded devices. J2ME includes great networked sup… 2. What's the Fastest Way to Ruin a New Web Site I've been asked, 'How do I design a successful Web site?' I often respond, 'Do you know the fastest way to ruin a new Web site design?' As you might suspect, the answer is, 'Lack of proper planning beforehand.' Let's put it another way. In programming, there's an old axiom, which states: 'The sooner you start your coding the longer it takes to finish.' Planning out your Web site before you build it is essential. To borrow a technique from the film industry, I recommend that you create a story… 3. Avoid Graphical Overload When designing a website, it's easy to start loading it up with graphics. While tempting, you have to resist -- otherwise, you'll end up with graphical overload. Why is that a bad thing? Here's why. It Takes Too Long to Download The first reason to cut down on graphics is that the more there are, and the larger they are, the longer it will take each of your pages to download. People are impatient when waiting for pages to download -- you only have around 5 seconds before your visitor hits the B… 4. Web Site Redirection - How to Implement a 301 Redirect By Herman Drost You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.What is a 301 redirect?It is used when you want to redirect your web site or web pages. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the ne… |
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