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Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all undermine a Web site's message. Your reader will have to work too hard, and you won't have that reader long. Grabbing a reader's attention is a key point in getting your message out, but there is such a thing as too much grabbing--and the wrong kind of attention. Negative attention can lose a great many visitors and potential clients. Clean content and neat appearance are not merely a matter of aesthetics. It goes to the core of establishing trust and reliability between a Web site and visitor. Relate it to a deli. A potential customer heard about you through an ad. Cool ad, got his/her attention, so he/she stops by on the way home. On the outside everything looks nice, meets expectations, so the visitor walks in, looking for tonight's sandwich goodies. Once inside it only takes a few seconds to notice the dust on the shelves, the dirty footprints, the unidentifiable smudges on the glass counter-fronts. No matter how good the food smells, if the counterperson has dirty hands or there are papers littering the floor, how many people are going to feel comfortable reaching over a crumb-covered counter to pay for their dinner? That may sound like a silly comparison to Web content, but really, it's not so far off. The principle stands: clean, neat, appealing content builds comfort and trust. Sloppy, haphazard or distracting content repels, and breaks down credibility. And the principle is very easy to apply to all Web content. Just remember the acronym, "Get It All" G- et another set of eyes to take an objective look I- talics, bold and all caps are rough on the eyes, use sparingly A- lways do one last look-see after it's finished Whether your content is a one-line ad or five-page report, taking that little extra time and effort will improve your site, build customer confidence and add respectability. Saving time now and risking poor content quality can end up costing you more later. After all, the object is to get and keep customers at your site; to keep them reading. How long would you have kept reading this article if it had all been written like that first paragraph? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Basics of Web Design Principles,Web Site Design Services,Website Design Resources,Web Design Article By Meenu Suri You spent countless hours designing a site with fantastic colors, attractive images and beautiful layout but it failed to click, did this ever happen to you? Many of the apparent reasons could be lack of planning or inappropriate design elements. A well thought site never fails to click. To avoid this kind of situation it is very important for a web designer to plan things in advance and foresee the impact of the site. Ask a couple of questions:Who is the target audience? What is the purpose … 2. How to Design a Search Engine Friendly Web Site By Herman Drost Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable.Here are 12 highly effective strategies for designing a search engine friendly web site:1. Research highly targeted keywords - do this even before you begin designing otherwise you may have to go back and clean up … 3. Things that you may want to know again about your site Before starting to write anything for your site, you should have a definite concept on what you want to achieve with your site. Everybody has one, why not you is not a reason enough. In case you do not know, websites are quite expensive to build much less to maintain. Although it surely says a lot about your company and people can access them easily if they with computers part of the households and businesses nowadays. Having known what you want to achieve, it should be the solid structure that … 4. How to Effectively Promote Your Website So, you have been worrying to much about your website. Is it doing pretty badly? Well, to sooth your brain, relax your muscles and reduce the wrinkling of your forehead and in order for you to have an untroubled sleep, I will give you some hints to effectively promote it with hits at your advantage. 1. Take advantage of the search engines. Submit your site to search engines. There are those that offer services free of charge. You can submit to Google, Yahoo, Altavista, Infoseek, Lycos and other… |
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