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When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these questions is often ‘No.’ The first mistake most companies make when filling their website with content is overlooking who they’re writing for. The most common group they write it for is themselves. They fail to notice that the website is not for them, but their customers. This oversight can define what content is then used for the site. Technical jargon and marketing waffle is used, and the Board is happy. You see, they like marketing speak and they know their products/services – so they assume knowledge of the products. This results in a website that’s not informing the customer of the information they need to know. The customer feels saddened and useless, and shops elsewhere. So why not increase sales, write better documents and pamper your audience. So how do you ensure your site is void of jargon? Aspiramedia web design have launched a free website for this reason – No Jargon. So what it’s about? About "No Jargon" It's a campaign: No Jargon focuses on making the Internet free of jargon; it's as simple as that. It's a showcase: As part of the No Jargon campaign, jargon-free sites are showcased. So help No Jargon by submitting your website. It's a collection of resources: No Jargon aims to help. A resources page helps to and informs about ditching jargon and adopting clear language. Beat BetonMarkets 2005. - Learn to become a winning trader starting with a small account at BetonMarkets.com. By Andrew Kasch. Affiliates make 40% Make Natural Beauty, Bath, Baby Products. - Learn to make natural products to pamper you & your family - or make money selling them! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Site Content: Create it Fast or Create it Well? One of the big problems for site owners is writer’s blog. How do you continue to produce great content day after day for your site? Here are some techniques that have worked really well for me.1. Pick a topic that you find interestingThere are many online gurus that will constantly point out how much money you can get from Adsense by creating content around some high paying keywords. If you don’t have a background in the area and you don’t have the interest to go out and learn, you won’t make a… 2. IS YOUR WEB SITE UNFRIENDLY? Part 8 of 9 1. Don't use __'click here'__ for your links (the linkshould be attached to where you want your visitors to go:'Return to __home page__' rather than '__Click here__ toreturn to Home Page'). 'Click here' is meaningless and thevisitor has to keep scanning the text to find the link'scontent--very time-wasting.2. It's a good idea to put the URL of each page on thebottom of the document. This makes it easier for people whohave downloaded your page to disk to revisit it. I oftenfind myself wishing mor… 3. How to Persuade Website Visitors Persuasion is influence. It is the manner of guiding people to agree with you - a problem-solving strategy that can benefit all parties in one end. This is also true in web design development services. One of the most common problems of websites is how to persuade their viewers to do the 'call for action'. Really, it can be hard to make them click that purchase or subscribe button. First, you have to give them the details. These details include their needs, wants and benefits that will accrue t… 4. The Real Video Format One of the big problems on the internet is the fact that by far the vast majority of people use slow dial-up connections. In spite of all of the hoopla about DSL and Cable, perhaps 90% to 95% of all of the people in the United States is still on dial-up. In addition, most of the rest of the planet has not been wired for high speed access and probably will not be for some time.This introduces a real problem to companies that want to sell or distribute multimedia on the web. How do you do that wit… |
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