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This is a fact not entirely unknown. Humans are known to have minimum time-span of about one-twentieth of a second. This means that if two successive movements take place in less than this time, we cannot consciously register the difference. An example can be that of a fly flapping its wings. An interesting animation can be seen here that explains the phenomenon. That being so, why is there a sense of unrest among web designers? The reason is not far to seek. The study above shows that viewers' judgment is not random or casual, for when the experiment is repeated second time, the judgment has remained same. This means if the design or layout of a website is not liked by a person in just a fraction of a second, there is perhaps no chance of his/her liking it ever. The finding is harsh no doubt, and more so since the research offers no clue as to why a website design is liked or disliked. Nor is there any suggestion of possible improvement that may help retaining viewers longer. On the flip side, it can be argued that liking or disliking is totally a personal experience, and therefore there's no point in splitting hair on the issue. Indeed, one of the researchers, Gitte Lindgaard of Carleton University, Ottawa so opined, 'When we looked at the web sites that we tested, there is really nothing there that tells us what leads to dislike or to like.'
Web designers may take heart. Bottomline is unless there's more concrete data to support, there's very little website designers can and should do. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Emphasing a Product with Monochrome Graphics By Ric Reynolds Nothing stands out better on a website then a product image in full color while the rest of the image and site are monochrome (shades of gray).Let me give you an example of what I mean. Let's imagine that you have a new client who is a musician, and they just cut their first music CD. You have someone take a high resolution digital photo of your new client holding the CD. With me so far?Open the high resolution digital photo in your graphics software program and carefully outline just the prod… 2. Low cost website design company There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.The world wide web is an excellent way of advertising your product or business and is a must nowadays for any business.First you need to find somebody or a company to build and design your website. Some web designers charge a huge amount of money so it is quite difficult to make the ri… 3. Basic Things You Need To Know About Web Designing … 4. Web Content Case Study ... We recently 're-engineered the content and design of a website forGardner+Lang ( www.gal.com.au ), a leading commercial real estateconsultancy in Melbourne, and the result is a site that is quite differentfrom most commercial agency sites.But before I get into the reason why it's so different, it's important tounderstand a little about the company's culture.Gardner+Lang's (G+L) Managing Director, Chris Lang is a big believer in the'give and you shall receive' mentality. In fact, that's one of th… |
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