Web Design Tips and Tricks

Pages to Include in Your Website

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What pages need to be included on your website? The answer varies for each type of business and depends on how informative you want your website to be for potential clients. Below is a list of sample pages for you to review while you plan out your website.

Create a different name for these website sections if you'd like to add more personality to your site! For example, your "About Us" page can be titled, "Who We Are" or "Get to Know Us".

Your business website, at minimum, should include the following pages:

• Home Page - (For more information on the design of your home page, click here) (www.elf-design.com/ articleHomePage.html)

• About Us and, if appropriate, About Our President/Principal

• Our Services – A listing of the different services you provide, along with a short description of each. If some or all of your services require a more in-depth description, a link to more information should take the viewer to a separate page for those services.

• Contact Us – Can range from a simple listing of your contact information to a more complex “intake form”, with a range of questions on your prospect’s needs.

Service business sites should include:

• Client Listing

• Testimonials - These can be on their own page, listed on the client page, or distributed throughout the site.

• Request a Quote or How to get Started with Our Service Product business sites should include:

• Product Description(s) – With photos, details, pricing, and “Add to Cart” capabilities

• View your Shopping Cart

• Check Out

PR/News Pages

These pages add credibility and information to your site, and they give visitors an incentive to return time and time again.

• News - Current as well as past articles

• Press Room - Press releases

• Articles – Articles written by your firm or principals will give you “expert” status, as opposed to articles written by outside sources.

• Newsletter

• Media or Press Kit

Additional Business Pages

These pages may be appropriate, depending on the type and size of your business:

• Company Mission

• Company Vision

• History

• Case Studies

• Why Choose Us?

• Bios of your Team Members

• Jobs or Opportunities

• Map and/or Directions

• Details about, schedule of and sign up for Events/Classes/Workshops

• Downloads - PDFs, brochures, presentations, and software demos or programs.

• Statistics, Research or Studies – Either conducted by your firm, or related to your firm, clients or industry

• Pricing – If you sell products, your pricing should be listed in your shopping cart. If you are a service business, whether or not you list your pricing depends on the standards in your industry; you don’t want to price your services on your site if you don’t have to! Demonstrations of Your Capabilities or Skills

• References – These are more formal and longer than standard testimonials.

• Portfolio (for artists, designers, writers, and other creative professions)

• Sound Clips (for entertainers, bands, DJs, and speakers)

• Samples of our work (for other professions, as appropriate)

• Resume(s)

Additional Information Pages

• Recommended Books – Linking these to a reseller account through Amazon.com can generate extra revenue.

• Resources - Other services that are compatible with yours, or links to places online where you can learn more.

• Audio clips – A sound clip of you talking about your business makes your website visitor feel as though they know you. You could also provide Audio Testimonials for more punch.

• Video Clips - According to web trend forecasters, video testimonials are quickly becoming the next big thing for building credibility.

• Links - Exchanging quality links with other sites can be a good way to increase your search engine rankings.

• FAQ (Frequently Asked Questions), or “Ask the Expert” We hope that this list is helpful in your website planning process!

Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger.

If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old.

So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me.

Parental persuasion ala Frank Kern

Please note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.

• Dad: Hey son, want to go to the park with your favorite car and play on the swings?
• Son: No!
• Dad: Oh, did I mention that I found some extra strawberries, your favorite fruit? I figured you would want them and washed some for you. Want to go to the park with your favorite car and play on the swings and have some strawberries?
• Son: My car...? No!
• Dad: We can take the little soccer ball and some balloons. We know you like balloons so we bought some extras last night. Want to go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? You don't have to do anything, just have fun!
• Son: Balloons...? Where's my car? No!
• Dad: Hey listen. Its 8:00, the street cleaner will pass soon. If we go now we can also see the street cleaner! You love the street cleaner and if we don't go now who knows when he will pass again.. Maybe never! Want to go downstairs and see the street cleaner, then go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries?
• Son: Street cleaner...? Balloons...? Where's my car? Hmm... (asks for shoes, walks over to the car...) No!

• Dad: Listen. If we go down now, we can stop at the bakery. I'll order an espresso (you love the noise from the espresso machine!) and get you some toast and jam (I'll pay; you get this fre.e!) and we can sit at a table outside and watch the street cleaner. Then we can go to the park with your favorite car and play on the swings, with the ball and the balloons and have some strawberries? And one last BONUS: we can stop at the fountain and throw in some rocks!!

  Look, if you don't have fun doing this, later I will take you to the pool.
  YOU CAN"T LOSE!!

• Son: (getting up on the car...) Yes! Lets do it! (makes some vroom vroom noises with the car).

Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery.

(Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :)

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