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One of the costliest mistakes companies make when creating their web sites is hiring graphic designers who specialise in print design. Many print designers believe that if they can learn HTML, they can easily transfer their 'vision' from the printed page to a web site, thus having a special advantage in designing for the web. Print design specialists tend to make one profound mistake: using print layouts and print marketing strategies to design and market a web site. The fact is that any successful web design needs far more than a print designer who's learned HTML. It requires a new paradigm of thinking about design itself -- what we call 'Achieving the Web Design Mind.' While there are many examples than can be made with this, here's a summary of how a print designer and a web design specialist differ in their approaches to putting together a web site. The Print Design Mind makes the art the priority. Print designers tend to equate a site's worth with how stylistic it looks or how many special design features it has -- animations, sounds, frames, special plug-ins, etc. Print designers rely on WYSIWYG programs (like Front Page) to mimic the original print pieces to the web as closely as possible. Little consideration is given to the hardware and software variations and limitations of their audience. Visitors, search engines and directories are all expected conform to the print designer's personal whim. The Print Design Mind thinks, 'Look how good I am.' The Web Design Mind makes the content the priority. The artwork compliments the content and directs the visitor to it, but it does not overwhelm it. Effective web site design is dedicated to getting people the information they want in a simple way, rather than trying to distract them with cool effects. Web sites created by the Web Design Mind don't rely on anything extraneous (e.g., special plug-ins) to get the message across. Everything serves a practical purpose -- to make the visitor work as little as possible in getting what they want. The Web Design Mind thinks, 'Look what good I can do for your customers.' For a print designer to achieve the Web Design Mind, they must UNLEARN many of the things print design has taught them about how to reach a target audience. We recommend starting off with training from a professional web designer, or at least hiring a professional web designer to create template pages for your web site. Because when you get to the heart of it, the web is really not about art. Web site design is about providing information and making money. All of the artwork on a web site should be geared toward providing information about a product and/or service, and it should help your site's visitors find the very information they are searching for as quickly and as easily as possible. The most successful web sites may not look all that visually stunning for an artist's portfolio, but it is not a web site designer's job to create a stunning portfolio. It is a web site designer's job to create an effective web site design for your target audience. Hot* Brand New: AdwareAlert. - Our Highet Converting/Paying Designs Ever! Easy Ppc Sales! Also try SpywareRemover.com. Now with Msn/Goog/Yhoo Tracking! Save My Marriage Today. - New design now has a 1/50 conversion rate! Lately I've taken to subscribing to many newsletters and the "free" programs being offered by internet marketers - think Frank Kern, Yanik Silver et al. - and people like Aaron Wall and Shoemoney and that Brian fellow over at Copyblogger. If you, like me, receive some of these emails, you may have noticed how their sales methods have taken the typical long web page sales pitch and turned it on its side. They've spliced it into emails and videos and feed that info to us in a much more interactive and entertaining manner then the long winded sales pages of old. So this morning while trying to convince my 21 month old son to go to the park (that's right, to convince him to go to the park) I found that the usual things were not working. That is when it hit me. Parental persuasion ala Frank KernPlease note that I have not met nor do I know Frank Kern, and I am only singling him out because his name stuck with me. I suppose this parody below could be recognizable to Jeff Walker's children as well. One last note, I have found the free info they give away as they get you to the offer/pitch/monthly service to be quite valuable.
Father and son head down the elevator out to the bakery. Son demands the water fountain in the park so we head straight there, where strawberries are eaten and some rocks thrown in. Then he says "casa" (hey, we live in Spain) and demands to go home. We stop to watch the street cleaner pass by and head home, not having visited the swings, played with the balloon or balls or had breakfast at the bakery. (Okay, so in the end I also pick on we folks who buy these things - be they live the internet lifestyle products or self-help books - and don't implement them to the fullest :) Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Your niche on the Web The Internet is vast with millions of new web sites being added weekly- How do you stand out in this crowd? This is topic we are going to address in this article. An understanding of which is crucial for your Internet success. The answer is rather simple - To make the crowd smaller! It is easier to stand out in a small crowd than a big crowd! Therefore you need to get away from the crowd and go to your niche! On the Internet this translates into building and marketing your web site only for a s… 2. Understand Your Color By Lala C Ballatan Any design on a web application involves the effective input of color scheme in order to impress web surfers, instill a certain image or identity associated with the kind of web site it represents, and add impact to the web pages. However, very few possess the talent and skill of developing a harmonious color scheme. There are even very talented Web programmers who can develop just about any kind of application, but, for the life of them could not understand anything about color schemes.If yo… 3. Cookies: How to Improve Your Website AND Learn From Your Visitors Question: How can you improve your visitors' experience of your website AND at the same time learn how to improve your website (or learn how to increase sales)? Answer: cookiesCookies? Yes. Let me explain...=> COOKIES EXPLAINEDA 'cookie' is simply a small piece of text information which aweb server stores temporarily with your web visitor's browser.(Note: cookies are *not* programs.) This means your visitor'sbrowser remembers some specific information which the web servercan later retrieve.So co… 4. What Your Website REALLY Says About You And Why It Matters By Peter Simmons Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.Getting a website right does take work and commitment. If you want it to succeed you must spend time to get it right and present the right impression to your potential customers.During any conversation you can pick up extra clues from tone of voice, the choice of words used, the way it is… |
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