Psst, wanna know how to double or triple your page views?Get Web Design Tips and Tricks on mps-web-design.com. Psst, wanna know how to double or triple your page views? topic will increase your understanding on Web Design Tips and Tricks. We at mps-web-design.com only provide news, articles, information in Web Design Tips and Tricks. Web Design Tips and Tricks at mps-web-design.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
a fashion that people will click beyond it into the rest of your site. If you are like a lot of webmasters you're losing a significant number of visitors as soon as they get to your front door . The Main Page on any site is the doorway to the rest of the content of that particular site. But, the BIG question is ....will the door open? Will the visitor turn the knob and push through the main page to see what's really in there? We faced this situation recently. We had what was a very pretty web page. That's not just our opinion, many visitors commented very positively on the look of the main page. Some even went as far as to copy the design completely and place it on their own page (but that's another story). The problem was that a good percentage of the visitors never went beyond the main page. Something had to be done, and done fast. Following is what we did to dramatically change the click through rate on our site pages. After implementing these changes we saw a 200% - 300% increase in our internal traffic. 1) Tighten up on the load time. The graphics files got reduced and used more efficiently. Some of the nonessential copy got turfed too. We also took out virtually all outside links from the main page. The result is a sleeker looking page that is more efficient in delivering the message about the rest of the site. 2) Ease of Navigation. All the main category pages are clearly listed on the sidebar. Each category page is a site unto itself with it's own navigation features and the links to all the other site categories are still listed on the sidebar. This repeated but tasteful use of the same links and graphics on every page greatly increases the load time on subsequent page views. 3) High Value Perception. The top 4 links at our site judiciously use the words; Traffic, Free, & Special. These words are proven to draw interest and attract attention. The second part of this though is to actually deliver the value. Nothing will turn people off faster than a phony. If you promise a FREE Report, then you'd better deliver it. This leads us to another point. Just because you are offering something for free (no money), it doesn't mean that you can't ask for something in return - like their email address. This is how some very successful ezines build their lists. They offer something that is valuable for FREE, but insist that the visitor joins their opt-in list. This really is a win - win situation for the visitor, because they can unsubscribe two minutes later (if they really want to), but by staying on the list they will likely be exposed to more information that is of interest to them. The theory is that if they are interested in the FREE site information, they will absolutely love the current material in the ezine. 4) Internal Banner Exchanger. This tool was an afterthought that has paid huge dividends. We all know that Banners and Banner Exchangers are quickly losing their effectiveness, yet a large part of the advertising on the Internet still revolves around them. So we thought 'why not use them in a way that keeps the traffic within the site, but allows us to test various banners' If we discover that one particular banner design or word arrangement is working especially well, then perhaps some funds can be devoted to using it on outside sites. The banners also reinforced the image of the pages that they were aimed at, without losing one single click through. There are of course many other considerations for designing your main page. These are just the ones that were most pertinent to us. To summarize; make sure that you have a very appealing and professional look to your page that is consistent throughout the site, use high impact, value oriented words in your copy, reduce the number of outgoing links and increase the number of internal site links. And most important of all... create a work of art that you are proud of, but not afraid to improve upon (change)
I came across the article from Nicholas Carr's post Should the Net forget? This is an interesting consequence that seems to be getting pushed on SEO, rather then perhaps looking at it from the aspect of accountable reporting, no? Nicholas states that:
The result is that:
In SummarySo, in the past as the print info (newspaper issues) simply disappeared or, more recently, as they hid the content behind paywalls and poor SEO, newspapers didn't have to worry about the consequences of What do you think the answer should be? Nicholas Carr asks Should the Net forget? I'm not so sure, and I don't think that the answer is that simple. There's a learning curve to moving print onto the web, and this case encompasses one facet of what needs to be conisdered, but it would be great if some form of integrity from those doing the reporting kept these kinds of things from happening. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Use Exclusive Content - When Reprint Articles Don't Do Enough By Hunter Waterhouse There is no doubt that reprint articles can serve lots of search engine traffic to your site... All you have to do is to check your traffic logs and you will see how much traffic finds your site via one of the major search engines, as a result of those reprint articles being located on your website.Sure, you have to give up an outbound link to be able to use the content, but that never really takes value away from your own site. Even if the reader visits the writer's website, the reader … 2. Don’t Put Your Slogan in the Title Tag - Optimize Your Web Pages By Soren Breiting Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:1. It is what people first read when the listing of your site turns up in Google and other search engines.2. It is the single element of your website that the search engines pay the highest emphasis on.If you look up the source code, the title is what is between these tags: title and /title in the hard brac… 3. Web Page Building for Beginners 2 By Ted Dupuie A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type an… 4. Turn Prospects into Buyers Article Title: Turn Prospects into Buyers Author Name: Leva DuellCopyright: © 2002-2003Email: webmaster@profitablewebstrategies.comWord Count: 369 wordsCategory: Internet Marketing/ Web Design/ Internet/URL: http://www.profitablewebstrategies.com/return.htm Reprint Instructions: This article may be reprinted freely with bylines and URL.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Turn Prospects into Buyers by Leva DuellCopyright: © 2002-2003It may take 4 to 7 visits before your web visitors … |
||||
