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Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere. Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied. When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style. Effective web copy makes every word count. Avoid making empty claims like “We’re the best ever company in the world!” Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush. Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience. However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed. Robert G. Allens Challenge. - 1 New York Times Bestselling Author Needs Your Success Story. Write An Article-A-Day, The Easy Way! - Write a professional-quality article for fame, fortune or web traffic in one day. Fail-safe method that any one can use! When it comes to wireframing it’s time to branch out. Too many of us wireframe two or three versions of a page template before giving up. A better approach is to sketch out as many different versions as possible before narrowing the selection down. Producing large numbers of wireframes does not need to be time [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. JSP: Java on Your Server JSP stands for Java Server Pages. The idea of JSP is to allow Java code to be embedded in HTML - this is done uising XML tags. JSP allows you to dynamically add content to your pages, and also offers the facility to send Java to the web browser easily. The Lack of Functions Most of the built-in JSP functions do nothing more than flow control: it barely offers any built-in functions at all. Instead, you have to define your own tags using tag libraries. This makes the language extremely extensible… 2. How Well Is Your Website Designed to Sell? By Robert Kleine Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales or is web copy the all important key to your websites success?You may not realize this but many successful internet marketing businesses have found that design, or layout of a website should be a marketing decision based on research done by internet marketers, not designers. Some very basic websites actually sell much better than their "Flashy" counterparts.Th… 3. Magicians at work Looking at graphic designs, you may begin wondering how each is extremely different from another. You would not see deigns that look the same. There are also similarities, maybe in colors and in concepts, but that is where it ends. If you have works that needed to be done, you would consider having more than one graphic designer to do it. This way, you are assuring yourself of an original piece of work. If it is any consolation, there are a number of combination, design and color techniques that… 4. A Website Checklist By Jane McLain If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time and/or money to take it to the next level. If y… |
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