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focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list all the promotion strategies available today! But when my friend who is just starting her Internet presence asked me, 'Milana, what should I do now?', it all became very clear: don't spread yourself thin. Choose up to 2 ways to promote your web site and do it for at least 1 month to see if it's effective. I wrote a brief plan for her to follow this month and I wanted to share it with you. Please, note: this strategy is not appropriate for everyone. It focuses on writing articles, so you must be able to communicate your thoughts on paper. You must also set aside approximately 3-4 hours a week (which is nothing compared to how much time most online business owners spend) and stick to the plan. Do not try to implement any other strategies at this time. If you get an idea, write down and try it later. If nothing else, this plan will surely bring your site steady growing traffic. Ready? 1. Create a simple 2-5 page web site. Use an easy-to-use web page editor, such as free Netscape Composer available from Netscape web site. Place your sales copy on the main page, and use other pages for information about you, your other products and whatever else you would like your visitors to see. IMPORTANT: for this strategy, please, offer something free on your web site via an autoresponder. Use GetResponse.com to be able to automatically follow up with people who download your free gift. Since this promotion strategy will generate a good amount of traffic to your site, you MUST capture your visitors' e-mails or else you will waste all this traffic. Mention to them that you will be sending occasional mailings and that they can always leave your list. 2. Add TITLE and META tags to your web pages and submit them to major Search Engines. Make sure these tags are short and mention only what's relevant. Ask yourself, what word or phrase would I type in the Search Engine if I was looking for my product? Below is the list of 'Submit Site' addresses for most of them: http://home.lycos.com/addasite.html http://www.altavista.com/sites/search/addurl http://www.google.com/addurl.html http://www.excite.com/info/add_url_form http://www.northernlight.com/docs/regurl_help.html http://www.directhit.com/util/addurl.html http://www.alltheweb.com/add_url.php http://hotbot.lycos.com/addurl.asp http://www.anzwers.com.au/cgi-bin/print_addurl.pl 3. Locate up to 20 e-zines that target the same audience that you are. Make sure they accept articles. Create a text file and record their e-mail address (where you will send your articles), e-zine's title and publisher's name. TIP: If you want to save even more time in the long run, enter all this data into a mailing list program so all you would have to do is click 'Send' button and your articles will be sent to everyone on the list. Now your web site is set up and the promotion strategy is in place. The rest of the plan will have to be implemented weekly to be effective. 4. Write one quality and informative article a week of interest to your target audience and do the following: - Add a resource box to the article about you & your product - Add TITLE and META tags to it and submit to Search Engines - Post your article on your web site for content - Submit it to the e-zine list you generated earlier - Submit it to article directories and lists Here is the list of most popular article directories and lists: http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/Free-Content http://www.ezinearticles.com/add_url.html http://www.AuthorConnection.com http://www.internetclinic.org/contact/sub-article.htm http://www.netterweb.com/articles/articlesubmit.htm http://www.webpromote.com/suggest.asp http://makingprofit.com/mp/articles/submit.shtml http://www.mediapeak.com/internetmarketingarticleindex.htm http://www.articlecentral.com/suggest.asp http://www.certificate.net/wwio/auto 5. Locate up to 3 popular forums where your target audience hangs out. Post replies to their questions up to 1 hour a week. Leave your web site link (or specific article link) behind so people know who you are and why they should listen to your advice. Follow this plan for at least 4 weeks. Make sure your articles are of high quality and offer a solution to a problem that you target customers might be facing. If you articles are published, expect increase in traffic to your web site. And your freebie should take care of capturing your visitors e-mails. Your follow-up messages should introduce your products or services. As always, make sure your subscribers can leave your list at any time.
Okay, one of the reasons why posting has been light on this blog is because we have been busy. My wife and I have also had our first child (well, two years ago) and to be honest, our work has become less innovative in terms of doing cool new things and more iterative, as in we have been applying a lot of the cool things we learned and developed over the last few years. This happened because we changed our business model from agency style to "plug us into your operations and we will be your dev crew" style. Anyways, every once in a while we like to take stock and see where we may be able to gain some time so as to try and work in our next direction or new model, whatever that may be. The applications that we use are often places where we can find cool new stuff and gain time. What things have you done to find extra time? Please, share below!Here are three things that, in the last year point five have helped us find some extra time.
So what solution have you implemented lately to buy you some extra time? Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Images: How To Make Them To Load Fast On Your Web Pages? By Radhika Venkata 1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs.2. Use 'Height' and 'Width' tags for your images. So while page loading certain place is left for the images and visitor can go through the content while images are loading.3. If you are using large images, slice them up and make them load as part after part. For this you can use img tags like HSPACE=0 and VSPACE=0.4. Use image compression software that reduce image size. Remember, the more you reduce your image siz… 2. Profitable Key phrases If you target the wrong key phrases you might as well give up and go home now...... Keywords are the first thing you need to consider when approaching the subject of internet marketing and search engine optimisation and if not properly selected will loose you copious amounts of targeted traffic. I would hazard a guess that probably 99% of websites are not targeting the keywords that would be most profitable for them and so are losing thousands if not hundreds of thousands of pounds by ignoring t… 3. Testament To Testimonials By Cal Hyslop We have all seen websites showcasing their testimonials either spread strategically throughout the site or all together on their own glorious page. They’re there with the intent of leading us toward that high dollar purchase or convincing us of something’s legitimacy. Sometimes we read them and sometimes we won’t. Sometimes we believe them and sometimes we don’t. Well, are they really worth all the time and effort?The quick answer: Only if you do it right. When done correctly, testimonials can… 4. Flash and Usability on the Internet There was an age on the interet when everything was static. Webpages were created in pure code, and rarely you could find a page with an interesting design. But the times have changed. Programs like Macromedia Dreamweaver made webdesigners life easier. Image editing applications enhanced websites with graphics that transformed them in eye-candy-websites. But today a new program creates waves on the Internet. Macromedia Flash. A program that was developed for professional webdesigners. It had suc… |
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