Web Design Tips and Tricks

Raised Letter or Full Color Business Cards?

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The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock.

Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock.

Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, combined to create hues, shades and photo images.

These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem sharper and more upbeat.

To choose the look that is right for you, think first about the image you are projecting for your company. If you are you a doctor? You probably would rather have a classier linen stock with black and gold inks.

Same for lawyers and other professionals. A handsome burgundy on grey fiber stock would speak volumes about your professionalism.

The raised letter would add to the expensive feel. There is really no need to add more than one color and black in printing raised letter cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing. But this is only a bonus if your business aims to use the business cards to get more business.

In reality, cost usually dictates the biggest part of your decision making process. However, try to consider your image first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.

For comments and inquiries about the article visit http://www.businesscardsprintingonline.com

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Firing a function from your browser

The concept is as simple as firing a function from your browser, and it leans on PHP's call_user_func_array.

I'm going to outline the concept as I have implemented it. This exact implementation may not work in your case, but perhaps you can adapt it to do so.

if(isset($_GET['f']) && function_exists($_GET['f'])) {
$func = $_GET['f']; // Get function name.
unset($_GET['f']); // Drop function from from get.
// Fire and print function, passing 
// remaining GETs as function parameters.	
print_r(call_user_func_array($func, $_GET)); 
exit;
}

In our CMS/Framework, we set up a controller with the code from above to respond at a given URL, for example http://www.example.com/__FOO. By passing a function name as a GET variable, in this case 'f', and the parameters necessary for that function to work as subsequent GET parameters, the result of that function will be printed to the screen.

So, http://www.example.com/__FOO?f=hello_foo&a=world would fire the function hello_foo('world'), perhaps printing Hello World! to the screen.

This allows for a quick and dirty test of a given function, and can be done remotely on a live site, if necessary, without touching any files or whatnot.

We hide this behind an authorization wall and also clean our parameters before they get to this level, so if you try this, keep these points in mind.

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