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About Website Templates Many of the templates I've seen are nothing more then eye candy -- nice to look at, but not worth an investment. Most are too rigid, with no way to expand the navigation or the content without 'breaking' the template design. 'But it will hold all the content I have,' goes the argument. Heck, I've made this argument myself, and I've purchased a website template I thought was cool. The problem came when I tried to expand my website -- I couldn't add pages to it without completely reworking the design. Most of the real estate template websites I've seen are poorly built (from a coding standpoint). They have 'machine-generated' HTML code that's invalid and convoluted -- two things that search engines hate.
Benefits of a Properly Built Website In addition, a properly built site is more search-engine-friendly, because the search engine's crawler doesn't have to wade through a mess of useless, outdated code to find the actual content it uses to evaluate the site.
How to Test Your Real Estate Website for Errors This validator is built and maintained by the Worldwide Web Consortium (W3C), the very group that created standards for website code in the first place. Truly professional web developers use this validator religiously. To validate a website for proper (or improper) HTML coding, you simply copy the site's URL (example: www.fakewebsite.com) and paste it into the address box provided on the site. Then click the 'validate' button. If you get a handful of errors, it may not be anything to worry about. If you get dozens or even hundreds of errors, the website has problems. The green 'Valid' bar is the web developer's ultimate goal. This means the site will be:
* Compatible in various web browsers
Why Should You Care? And with so many home buyers and sellers (78%) using the Internet, you want a properly built website that is:
* Easier for search engines to find Shop wisely when looking for a website or a web developer. Quiz developers about the validity of their web code. If they tell you, 'That stuff doesn't matter' ... keep shopping!
* Copyright 2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.
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