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small business Web award winners. Since I was a judge last year, I thought I'd offer some observations on how and why to enter your Web site for prestigious awards like this. First, there were less than 800 entrants in six categories. If we eliminate entrants that were clearly not ready for serious consideration (rampant misspellings, garish color schemes, unfunctional links, no business focus), you may have had a one in 50 chance of winning -- and much, much higher odds in certain categories. Second, it's essential to read the entry instructions carefully. Every question or item asked for in the instructions is there for a reason, and you run the risk of disqualification if you don't provide all the requested information. In the case of the Inc. awards, some excellent sites were removed from the running because they did not answer the questions asked in the entry procedure. Even after being e-mailed for more information, they still did not address the questions. I couldn't tell whether they did this because the answers might not have placed them in a favorable light or because they had a cavalier attitude toward the judging and thought they could set their own terms for the competition. Third, for a Web site award, make sure you don't schedule a site upgrade during the judging period. This happened in more than one instance, believe it or not. A couple of companies that might have won were eliminated from the running because their sites weren't available at all during the week that the judges were viewing the finalists. Inc. bent over backwards to give sites a second chance when judges complained they couldn't access some finalists. Even so, this factor knocked a couple of promising candidates out of the picture. Fourth, take your own competence seriously. The sole proprietor category was sorely lacking in quality entrants, and if you had entered a site that was clear, functional, readable, decent-looking and businesslike, you could very well have had an excellent shot to win. According to Anne Stuart, senior writer for Inc., material about their awards is among the most-read stuff at their Web site throughout the year, with awesome click-throughs to the winning sites. The only cost of entering this sort of competition for such a publicity bonanza is the effort required to submit a considered and complete entry. Adds Dan Janal, author of several books on publicity and founder of PR Leads, 'You will get mindshare from the judges, who are very important, influential people who could write about your company or tell their audiences in speeches. I know -- I've judged many contests and have found many interesting companies as a result.' Remember this the next time you spot an announcement for an award competition. A blue-ribbon credential -- and attention from the media and the public -- may be closer than you would assume.
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More Articles:1. 10 Web Site Design And Writing No-No's By Larry Dotson 1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.4. Don't write your strongest point or benefit only once. You should repeat it at least 3 ti… 2. Don’t Put Your Slogan in the Title Tag - Optimize Your Web Pages By Soren Breiting Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:1. It is what people first read when the listing of your site turns up in Google and other search engines.2. It is the single element of your website that the search engines pay the highest emphasis on.If you look up the source code, the title is what is between these tags: title and /title in the hard brac… 3. Keep your navigation simple! Navigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site:1. Your link titles need to be understandable.Visitors need to know exactly what link to click on for the info they need. Unfortunately, visitors frequently get confused and don't understand what a link means. Consequently, they aren't sure what info they'll find at the other end of the link.Often, a link name … 4. Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image 'Bit-Depth'Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the “bit-depth” or the number of colors within your images.For palette-based formats like GIF and PNG, file size is directly related to the si… |
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