Save thousands of dollars by designing you own site



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With the advent of the Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across the world sitting in the comfort of our home.

For e.g. a person in New York, USA can send flowers to a person in Ahmedabad, Gujarat, India in real time, i.e. almost within 1 hour the delivery of flowers can be arranged. similarly, transactions of money in foreign currencies is now made possible with a high level of safety and with relative ease.

Now one can source products at the best possible rates for the minimum of quantities required and of the highest possible quality. This is made possible only due to Internet.

Hence, beyond any doubt YOUR web site is what reflects your identity on the World Wide Web or WWW as it is popularly known. A visitor may frequently visit your site if it captures his attention and holds him to your site content and layout.

Now, typically you are the best person to decide how your site should look like. If you let a designer visualize how it looks like, then, sometime the results are disappointing. You see, the problem with designers are they are not intimate with the product you are selling. Hence, they may not be able to capture the essence of what you are trying to say.

So, the next best thing to do is choose upon a site template, tweak a bit about the layout, add your own pictures and text, and presto, your site is ready.

The question is where do you get the free templates from, there are many sites who offer free professional looking templates, one of them is http://www.jimtools.com, in my opinion its the best site for would be web masters.

No knowledge of HTML is necessary, though it would be good to have some. One can always use tools like front page, which comes free with MS office, or any of the free HTML WYSIWYG editors freely available on the net.

If you consider yuor site having an average no of pages such as 50 to 100 and considering a page rate of 10$ per page then the end result is a savings of thousands of dollars and if you are not happy with the design or if you wish to change it after a period, then you dont have to rely on any designer and you need not pay extra money for the same.

This does not mean one should not use designers at all, what I meant was, if you have the time and energy you could save on some money.

:)

I almost forgot, you also have readymade flash templates also available which needs a few tweaks and your site is flash ready too.

Happy Designing.



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Increase your pageviews! Or, creating an on-the-fly custom navigation system for new users

Lets face it, when a visitor does arrive it only follows that we should do our best to help them see the value in our website, no?

Welcome new visitor, here is our feed, blah blah... Can't we do better then that?

I see a lot of variations on the Welcome new visitor, here is our feed type of thing when I arrive at blogs and such these days. Sometimes this gets customized if the site determines that I am a "Googler" (visiting from a search engine) and then offers me some piece of text to try and make me become a passionate user of their site.

This strategy never makes me a passionate user.

What does work is when I read the page in question and then navigate around the site and find more great content.

So the trick should be to make great-content discovery the goal.

Welcome Googler, let us help you out

Here we present one solution that works for helping people discover your site. As a side effect it will increase your pageviews in a proper, natural way. (We have a whole pile of other solutions for this, however that manuscript post isn't quite ready yet.)

  1. Check referer string
  2. If search engine, grab query text
  3. Do a full text search on your content to find other articles on your site that are related to their search query
  4. Pass the resulting list to the reader in a user friendly way
  5. Maybe keep that list persistent for the session, unless they close it

What we have done is created a custom, on-the-fly navigation system based on their search query! This little widget should work to keep them poking around your site.

Placement etc.

We've been using this on several sites now (along with some other ideas alluded to above) and it works. Pageviews per user go up. Bounce rate falls (more on that in the future too).

We have had to play with the placement of this box: top of the page? Floated to the right/left of the main page content? Following them down the page (with js)?

As they say, your mileage may vary, but chances are you will get more mileage out of more readers, and that is a good sticky thing.



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