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Why do some websites sell better than others? Do you need a marketing degree to create a website? Does design have much impact on sales? You may not realize this but many of the successful internet marketing businesses realize that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that? Web designers can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his handiwork. However, it is very important to understand some of the key elements that smart marketers will make certain to appear (or NOT appear) on their highly profitable sites. If you are aware of these you may be able to select a designer who is knowledgeable in marketing as well as design. COLOR: Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background - or as close to that ideal as possible. Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works. GRAPHICS: Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go. LAYOUT: The first 'fold' of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top 'fold' first. This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly. These are just some of the important elements you should be aware of when designing your site. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. The Simple Golf Swing. - eBook for a repeatable and Simple Golf Swing that provides power, accuracy and consistency. I really like the look of this carefully thought out sketch pad: http://cdn.shopify.com/s/files/1/0064/4612/products/responsive-blueprint_grande.png?100729 I can imagine how this could benefit the design thinking process, helping designers to remember and consider that site design should be working at many widths. Want. Thanks for subscribing to Boagworld; a web design blog, forum and podcast run by Paul [...] Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 |
More Articles:1. Brochure printing can be affordable A company needs to meet the requirements of advertising such as bringing out their company name on top with the means of advertising. Advertising can be done in many ways. It can be through television ads and the newspaper or other proposals. Some campaigning strategies may be very costly. The budget for campaigning should not overlook your company’s earnings and income. Everything should be well balanced so you get back your capitals. Aside from the television ads, printing has been a common an… 2. Building An Effective Furniture Sales Web Site Web sites that feature products – especially furniture or other large items – require a careful balance of text and images to convey the value of each product. Let’s face it. Consumers like to see, feel, and “experience” a product before they make a purchase decision. If you can elicit the senses in your on-line presentation of an item, you will increase your chances of making a purchase tenfold.In addition to the basics of an effective web presence, such as complete contact information, a succe… 3. Images: How To Make Them To Load Fast On Your Web Pages? By Radhika Venkata 1. Use .gifs rather than .jpgs. GIFs are smaller in size when compared to JPGs.2. Use 'Height' and 'Width' tags for your images. So while page loading certain place is left for the images and visitor can go through the content while images are loading.3. If you are using large images, slice them up and make them load as part after part. For this you can use img tags like HSPACE=0 and VSPACE=0.4. Use image compression software that reduce image size. Remember, the more you reduce your image siz… 4. Digitalize It! : (Modification of images with tools such as Adobe CS and Corel) By Carmelo John Diaz Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.Nowadays, designing has gone to the new age of advanced technology that utilizes computers and programming. As a designer used to handling tangible products such as the ever reliable crayons, computer technology is oftentimes scary and heart palpitating. With all that computer code and HTML tags and styles, it… |
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